The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aerosmith, and others who create it, unmatched; and the lessons for corporate America, endless. In the past, business leaders have looked to the successes of other firms to guide their own strategies for increasing market share and capturing more consumer attention, spending, and loyalty. However, in today’s hyper-competitive marketplace, managers are looking for ways to shake, rattle, and roll corporate America’s traditional marketing and branding mindset. In Brands That Rock, Roger Blackwell and Tina Stephan, co-authors of best-selling Customers Rule! and From Mind To Market, take readers behind the music to uncover how businesses can create brands that become adopted by culture and capture a long-term position in the marketplace. Brands That Rock takes a unique, behind-the-music look at how businesses can increase brand awareness, customer loyalty, and profits by implementing some of the same strategies that legendary bands have used to transform customers into fan and create deep, emotional connections with them. Aerosmith and Madonna offer insight into how to evolve a brand to remain relevant in the marketplace without alienating current fans, while the Rolling Stones and KISS prove that successful execution at all levels of the brand experience are key to capturing long-term loyalty. Stephan and Blackwell also examine how businesses, from Victoria’s Secret and Wal-Mart to Cadillac and Kraft, have implemented ‘rock and roll strategies’ to become adopted by culture and secure fans in their own right. Filled with fun anecdotes and interviews from industry insiders, Brands That Rock will relate to managers who grew up with classic rock, showing them how build iconic brands, and delight fans decade after decade. Roger D. Blackwell (Columbus, OH) is President of Roger Blackwell Associates, a consulting firm that works with Fortune 500 companies in the areas of consumer trends, strategy, e-commerce, and global business. A highly sought-after speaker, he is also Professor of Marketing at the Fisher College of Business at The Ohio State University. Tina Stephan (Columbus, OH and New York, NY) is Vice President of Roger Blackwell Associates. Together, they have collaborated on eight books, including Customers Rule! and From Mind to Market, and numerous articles and research projects.
With over 40 years servicе to music now under their collective belts, AC/DC - arguably the finest rock band of all time - are not just an institution, they are a way of life. And for those who have walked alongside this magnificent group for any length of тіmе within this period, the road, it must appear, goes on forever. This dvd-cd set celebrates and documents AC/DC's musical career from the days when the early lineup could bе found playing the backrooms of pubs in Australia's outback with the mighty Bon Scott fronting the group. To the most recent tours and recordings with Brian Johnson at the helm - a man who has maintained his hallowed position for almost 34 years of the group's history. With mountains of rare footage, incredible archive material, new and classic interviews and a host of other features, this set is certain to become the standard documentary work on this most legendary of musical collectives.
Содержание: CD 1: Memories Are Made Of This. 20 Original Hits & Rarities 1955-1958 01. Hound Dog - Elvis Presley 02. Peggy Sue - Buddy Holly 03. Stood Up - Ricky Nelson 04. Summertime Blues - Eddie Cochran 05. Dream Lover - Bobby Darin 06. Rockhouse - Roy Orbison 07. La Bamba - Ritchie Valens 08. Be Bop A Lula - Gene Vincent 09. Red River Rock - Johnny & The Hurricanes 10. Chantilly Lace - Big Bopper 11. Memories Are Made Of This - Dean Martin 12. Slow Down - Larry Williams 13. Rock And Cry - Clyde McPhatter 14. Reet Petite - Jackie Wilson 15. Yonder Comes A Sucker - Jim Reeves 16. Blue Suede Shoes - Carl Perkins 17. Hula Love - Buddy Knox 18. Rock Around The Clock - Bill Haley & Comets 19. You Send Me - Sam Cooke 20. Lonesome Train - Johnny Burnette R&R Trio CD 2: All Shook Up. 20 Original Hits & Rarities 1955-1959 01. Yes Tonight Josephine - Johnnie Ray 02. Go Go Go - Roy Orbison 03. Patricia - Perez Prado 04. The Battle Of New Orleans - Johnny Horton 05. Round And Round - Perry Como 06. Jim Dandy - Lavern Baker 07. All Shook Up - Elvis Presley 08. I Walk The Line - Johnny Cash 09. It's Late - Ricky Nelson 10. Heartbeat - Buddy Holly 11. Pistol Packin' Mama - Gene Vincent 12. Billy Bayou - Jim Reeves 13. Splish Splash - Bobby Darin 14. Rock-A-Beatin' Boogie - Bill Haley & Comets 15. Lucky Lips - Ruth Brown 16. Honey Hush - Johnny Burnette R&R Trio 17. Rock A Billy - Guy Mitchell 18. A Lover's Question - Clyde McPhatter 19. Come On Let's Go - Ritchie Valens 20. C'm...
The first edition of the semi-bilingual English-Russian version of the Cambridge Learner's Dictionary with CD-ROM. This is the first edition of the semi-bilingual Russian version of the Cambridge Learner's Dictionary, ideal for intermediate to upper-intermediate students. Russian translations are given for every sense, and thesaurus and common error notes give students extra help with producing English. The dictionary is accompanied by a CD-ROM containing the full text of the dictionary, and including SmartThesaurus, QuickFind, recordings of every word in British and American English, plus study material. Рекомендуем!
Videos: 01. Big Gun02. Hard As A Rock03. Hail Caesar04. Cover You In Oil05. Stiff Upper Lip06. Satellite Blues07. Safe In New York City08. Rock N Roll Train09. Anything Goes Bonus Videos: 01. Jailbreak02. It's A Long Way To The Top (If You Wanna Rock 'N' Roll) 03. Highway To Hell04. You Shook Me All Night Long05. Guns For Hire06. Dirty Deeds Done Dirt Cheap (Live) 07. Highway To Hell (Live) Bonus Features: The Making Of Hard As A RockThe Making Of Rock N Roll TrainPicture Format: NTSC 4x3 Format: DVD-5 Region Code: 0 (All)Color Mode Color Language And Audio Content: English / PCM 2.0 Subtitles: No Time: 88 mins.
Arthur Conan Doyle was an English writer best known for his detective stories about Sherlock Holmes. "Tales of Adventure" is an astounding collection that anthologizes some of the best short fiction stories of the author outside of the world-famous detective's canon, including excellent tales like "The Surgeon of Gaster Fell," "The Sealed Room," and "The Great Brown-Pericord Motor."