Geoff Burch is the master of persuasion —Allan Pease, International bestselling author of Why Men Don't Listen and Women Can't Read Maps This book will change your life. (Is that persuasive enough?) Getting what you want isn't easy. Why? Because most of us have no clear idea what we're looking for a lot of the time. The key to being brilliantly persuasive and influential is knowing exactly what you want before you set out to get it. Irresistible Persuasion presents a process that you can apply to any situation; you choose your starting point and your goal, then just join the dots. It's the only way to make success completely inevitable. Irresistible Persuasion shows you how to entice people to your point of view, how to overcome resistance, how a bit of showbiz can go a long way and why you should always consider the other person when you're negotiating. It's packed with new persuasion and influencing techniques as well as many powerful traditional methods. Geoff Burch is the presenter of BBC TV's All Over the Shop. When he's helped you decide what you want, he'll show you the irresistible way to get it. You won't just get more customers, you'll get more profitable customers.
The Way of the Dog is a self-help classic. It tells the story of failed salesman, Derek Stubbins, who wanders into a brothers Grimm nightmare and gets turned into a dog. He has to learn the way of the dog to get by. He has to develop the simple, clear way of thinking that a sheepdog has for its task. In doing so, he finds that he can achieve any goal he desires. It is the perfect pathway to success. Why a dog? A dog has only two states of thought, which are happy, and waiting to be happy. When it has a task to do, it sees the beginning and the end. It doesn't become anxious or depressed at the size of the job, but just undertakes it and deals with obstacles as they come. It always succeeds. Geoff Burch taps into the core of great personal development writing in The Way of the Dog. He focuses on the two big questions – what do you want to do with your life and how do you do it? By following the way of the dog, each obstacle in your path is dealt with unfailingly, one at a time. And if you don't know where you're going or what you need to make you happy, the sheepdog will show you how to recognise a sheep and not to waste time with goats. The Way of the Dog offers timeless, accessible, fast-paced, funny and memorable advice. Inspiring lifestyle wisdom is brought out through simple storytelling. Plan your course through life and overcome every obstacle in your path by adopting The Way of the Dog's route map to success. Unlike the instructions in flat-pack furniture, anyone can understand it, it is easy to do, and the outcome will not be a surprise or a disappointment. The Way of the Dog contains the secrets of success.
This book will show you how anyone can be persuaded to do anything. Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion – a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings. Resistance is Useless will show you how to: * Change anyone's opinion on any subject. * Transform a lynch mob into your most devout supporters. * Avoid wasting thousands of pounds on customer care while your accounts department is threatening to pulp your customer's fingers with a hammer. * Understand how a perfect product demonstration can get you hurled into the street by security. * Sell tanks to Genghis khan. Readership: General Business, customer service and sales.
Stop working for the man – break free and make sure you’re getting paid what you’re worth Stop slogging away 9 – 5 for a set salary (plus the overtime you inevitably do and don’t get any credit for). Abandon the day job and go it alone. Start doing what you want to do, when you want to do it. There are currently 4 million self-employed people in the UK –be one of them, join them, set yourself free. It’s not about becoming an entrepreneurial whiz-kid, it’s about working the way you want to work, on the things you want to work on, and in the location you want to do it from. Remember, you don’t have to sit in an office to get a job done. Self-Made Me shows you how to work how and where you want and earn exactly what you’re worth – not what an employer wants to get away with giving you. Be your own boss and increase your value. It’s never been easier to be self-employed than it is today, with increased communications, mobile working and outsourcing This straight-forward and engaging guide will help you make being self-employed a success Shows you how to get paid what you are actually worth, and how to work as hard or as little required to create the lifestyle you choose Self Made Me is for a new breed of people, and will show you how to make self-employment work for you.
In this completely updated and revised edition, Go it Alone! provides essential information for anyone who wants to get out of the rat race and work as a free agent, or start their own business. From the ins and outs of writing a business plan, to how to win customer loyalty Geoff Burch in his usual provocative and anecdotal style gives the common sense advice we've been waiting for. Along with Geoff's missives and anecdotes, he provides excercises and a resource directory. All of which make great reading and inspiration for anyone to Go it Alone! Readership: budding entrepreneurs or those wanting to find out how to become a free agent.
Get customers, clients, and co-workers to say «yes!» in 8 minutes or less This revised second edition by a leading expert of influence continues to teach a proven system of persuasion. Synthesizing the latest research in the field of influence with real-world tested experiences, it presents simple secrets that help readers turn a «no» into a «yes.» Every secret in this book has been rigorously tested, validated, and found reliable. Learn dozens of all-new techniques and strategies for influencing others including how to reduce resistance to rubble Make people feel instantly comfortable in your presence Decode body language, build credibility, and be persistent without being a pain Expert author Kevin Hogan turns the enigmatic art of influence and persuasion into a science anyone can master The amazing secret of The Science of Influence is its simplicity. After you read this book you will immediately understand why people say «no» to you and learn how to turn that «no» into a «yes» from that moment on.
This is the business book we have been waiting for. Whilst we watch in horror as the consultants, the gurus and the management experts interfere with our jobs and lives with no apparent benefit, along comes this latest book from Geoff Burch that confirms that all our fears were true.This waspish, funny and often downright vicious expose of everything from marketing to HRM and even change management leaves no stone unturned and no taboo untrampled.But this is no mere hatchet job. Writing on the Wall exposes the stupidity of fashionable management fads, but by stripping the subject to the bone, the true secrets are uncovered. By facing the stark truth of poor products, difficult customers and mutinous staff, Burch is able to show, with bizarre examples such as the child with the squashed head, and hard hitting advice such as «smile or sling your hook», just how we can make success inevitable.
Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business-a method that is simultaneously socially responsible and far more effective than «old» marketing. This new way is The Irresistible Offer. «The Irresistible Offer is the missing link in many marketing books.» —Joe Sugarman, Chairman, BluBlocker Corporation «The Irresistible Offer reveals secret after proven secret guaranteed to pump fresh power into your sales process.» —John Du Cane, CEO, Dragon Door Publications, Inc. «As the world's fastest reader (Guinness Book certified) I've read just about every business and marketing book in existence. The Irresistible Offer by Mark Joyner is, by far, the easiest and most powerful. If you want to make a profitable business (any business small or large), The Irresistible Offer should be your starting point.» —Howard Berg, «The World's Fastest Reader» «I've read every book on marketing printed in the last 150 years. This is the first breakthrough in over fifty years.» —Dr. Joe Vitale, author of The Attractor Factor «If I had to choose one modern marketing genius to learn from, it would be Mark Joyner. The Irresistible Offer belongs in the hands of everyone wanting to wildly succeed in business.» —Randy Gilbert, a.k.a. «Dr. Proactive» host of The Inside Success Show
The art of persuasion as taught by one of the world's most sought-after speakers and pitchmen In this daring book, Joel Bauer teaches you how to persuade by making your messages entertaining. Learn the secrets behind «The Fright Challenge,» «The Transformation Mechanism,» and other persuasion tactics used by pitchmen, carneys, and conjurors to convince people to their way of thinking. Along with coauthor Mark Levy, Bauer has taken these ethical, entertainment-based techniques, and has made them practical for everyday use-capable of influencing one person or a thousand, in business and in life. Joel Bauer (Los Angeles, CA) is an expert in performance-based live marketing who The Wall Street Journal online referred to as «undoubtedly the chairman of the board» of corporate tradeshow rain-making. Mark Levy (Chester, NJ) has written for the New York Times, has authored or coauthored three books, and is the founder of Levy Innovation, a consulting firm that makes individuals and companies memorable.
Get what you want, every time! Imagine a world where you are offered every job you seek; every business venture you undertake is successful; and every potential customer you approach buys your product. Now imagine that all of this can be achieved—ethically and honestly. All you need is the help of one battle-tested guide, The Influence Game. Former Washington, D.C. lobbyist Stephanie Vance dispenses everything she's learned about effective (and, believe it or not, honest) persuasion. Learn how to apply this power to any situation by using D.C. insider influence strategies and applying a step-by-step, easy-to-understand process for success. Learn how to develop and articulate effective goals Structure both long and short-term persuasion efforts Identify and research primary and secondary audiences Crafting those all important personal stories Stephanie Vance has seen the influence game from every angle. Follow her lead to get past being heard to the real goal of being agreed with.
Save money and eat fresh with this hands-on guide to home-growing Growing you own produce is the only way to enjoy delicious, garden-fresh fruit and veg all year round. This practical manual gives you the lowdown on everything from finding the right tools and choosing which plants to grow, to nurturing your crops and bringing in your first harvest. The easy-to-follow advice will help you get started straight away and become a confident and successful kitchen gardener. • Get going with growing – discover which plants are best for you and how to make the most of your outdoor space • Prepare your plot – learn how to set up and maintain healthy beds for your fruit and vegetables • Grow tasty veg – choose your favourite veggies from asparagus and broccoli to courgettes, sweet corn and many more • Grow your own fruit salad – get quick results from fast-growing berries and learn to nurture slow-growing tree fruit and exotic greenhouse produce
Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star.For the first time ever, Jordan Belfort opens his playbook and gives readers access to his exclusive step-by-step system-the same system he used to create massive wealth for himself, his clients, and his sales teams. Until now this revolutionary program was only available through Jordan's $1,997 online training. Now in WAY OF THE WOLF, Belfort is ready to unleash the power of persuasion to a whole new generation of readers, revealing how anyone can bounce back from devastating setbacks, master the art of persuasion, and build wealth. Every technique, every strategy, and every tip has been tested and proven to work in real-life situations.Written in his own inimitable voice, "WAY OF THE WOLF" cracks the code on how to persuade anyone to do anything, and coaches readers, regardless of age, education, or skill level, to be a master sales person, negotiator, closer, entrepreneur, or speaker.
Learn how to influence others and get your own way more often Wouldn't it be great if you could get the pay rise you've asked for, win the business you've pitched for or get that job you so desperately want? Well, with this book you can learn how to get inside the head of the person making the decision and find out exactly what is it that's going to get them to say yes! Persuade explains the seven psychological drivers that motivate us all. By understanding these drivers and the impact they have on our own lives, we can gain valuable insights into how we can motivate ourselves, improve our relationships, negotiate more effectively, get people to like us and ultimately get our own way more often. Persuade: Is written in Philip's trademark humorous, yet well-researched style Draws from scientific and psychological sources Is delivered in short, accessible, bite-sized chapters
The Secret Life of Squirrels: A Love Story is the companion to the picture books The Secret Life of Squirrels and Merry Christmas, Squirrels! Featuring photographs of wild squirrels in handcrafted, homemade miniature settings, this irresistible picture book is sure to surprise and delight readers and animal lovers of every age!Mr. Peanuts spends his days climbing trees and gathering nuts - but he wishes he had another squirrel to share his time with. When Mr. Peanuts meets a special squirrel friend, he soon finds himself falling in love! They visit the bookstore, go to the park, and have a romantic candlelit dinner.