Our brains do amazing things: they determine our actions, our thoughts and our feelings. We may not always realise it, but the brain is central to the way we experience life. So what happens when brain circuits break? What are the consequences for our behaviour and personality?From Parkinson’s disease to Tourette’s syndrome, and depression to psychopathy, Broken Brains reveals the mysteries of brain function – and dysfunction. In this no-nonsense introduction, Ian Mitchell takes you on a tour through the sometimes devastating, and sometimes bizarre, effects of what happens when brains break down.Highly readable and packed with anecdotes and real examples from neurosurgery, it brings biological psychology to life, making it the perfect introduction to understanding the brain and what happens when things go wrong.
A call to action to prevent a brain health crisis - does for diet what Why We Sleep does for sleep "One of the most exciting reads on brain health that I have ever come across ... I cannot recommend this book enough" - Dr Rupy Aujla, author of The Doctor's Kitchen We often talk about how our diets affect our fitness - but we don't discuss how they affect the hungriest organ in the body, the brain. And it has surprising dietary needs that differ from the rest of our body. Brain Food uses cutting-edge research to highlight the connection between nutrition and our brain's health, busting through pseudoscience and demonstrating how we can all change our diet most effectively. Based partly on her own discoveries, and using emerging science, for example on the connection between the brain and the gut, Dr Lisa Mosconi, an expert in both neuroscience and nutrition, reveals the foods and drinks that can prevent dementia, stress, cognitive decline and memory loss - no matter how old we are. Innovative and timely, and with accompanying brain-boosting recipes and lists of what to eat and what to avoid, Brain Food provides the ultimate plan for maximising our brain power. "A critically important book. If you want to keep and save your brain you have to get your food right. Brain Food will help you do just that in a delicious, easy way" - Daniel G. Amen, author of Memory Rescue
Is our brain a computer? Are we able to understand the brain? What is consciousness? Do algorithms think? Is mathematics omnipotent? Can it generate works of art? Can we calculate the Mandelbrot fractal? Do bicycle wheels draw fractals? What may aliens be like? Could we communicate with aliens? Why is the theory of relativity incomprehensible? Is "the twin paradox” really a paradox? What do we need complex numbers for? Is number 1 unique? To get the answers, I would like invite readers to my book.
In business and in life, you must be smart to get ahead. As things shift and change quickly, you need to tap into your brain and learn how to think more smartly in order to make sure that you maximize your opportunities. In Get Smart!, internationally-acclaimed business guru, speaker, author, and productivity expert Brian Tracy has laid the groundwork on how to break negative thinking patterns and habits, and reprogram your brain to achieve its maximum potential. In this invaluable book, readers will encounter:-The latest brain research on how to think in order to get results-Practical, easy-to-understand advice and immediately actionable steps and exercises-Instructions on how to train the brain to think correctly creating a brilliant future-Proof of the power of positive thinking-The true potential of the human mindWhether your goal is making more sales, coming up with better business plans, finding ways to make extra money, or simply having more residual income, this book will serve as your personal express elevator going straight to the top!
My Amazing Body Machine takes kids on a unique and exciting journey through all the working parts of human anatomy.From our intricately wired brain to our squeezing, squelching guts and relentlessly pumping heart, renowned scientist Robert Winston exlores each part of this living machine through incredible, original papercraft artworks by Owen Gildersleeve. With clear text and fascinating bite-size facts about the human body, My Amazing Body Machine is a body book that makes learning about biology fun. Up-close photography shows how your body works in an immediate and ingenious way.My Amazing Body Machine by Robert Winston is a fabulous, colourful book and makes understanding the most complex machine on Earth both simple and enjoyable: the human body.
Neuroscience has raised many questions for philosophy and its traditional focus on the mind, but what does the emerging field of neurophilosophy teach us about the relationship between mind and brain? How have the new debates transformed our understanding of consciousness, the self and free will?Georg Northoff is a world-leading expert in this exciting area, and in Minding the Brain he provides a comprehensive introduction to non-reductive neurophilosophy, charting the developments of the discipline and applying its ideas to the debates that have captivated philosophers for centuries.Minding the Brain:• employs extensive pedagogy to help the reader get to grips with complex concepts• takes a transdisciplinary approach unifying science, psychology and philosophyUnearthing new ways to tackle age-old debates, Minding the Brain is a stimulating text foranyone interested in philosophy, psychology, the cognitive sciences and neuroscience.
If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to • Brain-friendly product concepts, design, prototypes, and formulation • Highly effective packaging, pricing, advertising, and in-store marketing • Building stronger brands that attract deeper consumer loyalty A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier – the human brain.
At any given moment, our brains are bombarded with enormous amounts of information. External stimuli from the senses travel through our eyes, nose, or skin, and internal reflections and imagery travel from within. All these stimuli are processed in parallel and compete with each other to become the one single percept which we are aware of at a present moment. This book studies the ways by which this competition is resolved in our brain, the mechanisms and methods which allow the brain to select from this load of information, and the process of selection of one thoughts to reach our consciousness. The book describes various techniques used to identify the stimuli which capture our attention and affect our decisions, a variety of studies conducted in healthy subjects as well as subjects with various neurological and psychiatric disorders (autism; subject lacking the bridge connecting the two hemispheres in our brain; a subject with no emotions, subjects who cannot see faces, and patients undergoing brain surgery). The book described the process of understand the ways by which we choose 'what to see' and 'what to become aware of' in the world.
Combining cutting-edge neuroscience with the latest discoveries on the human microbiome, a practical guide in the tradition of The Second Brain, and The Good Gut that conclusively demonstrates the inextricable, biological link between mind and the digestive system. We have all experienced the connection between our mind and our gut—the decision we made because it “felt right”; the butterflies in our stomach before a big meeting; the anxious stomach rumbling we get when we’re stressed out. While the dialogue between the gut and the brain has been recognized by ancient healing traditions, including Ayurvedic and Chinese medicine, Western medicine has by and large failed to appreciate the complexity of how the brain, gut, and more recently, the gut microbiota—the microorganisms that live inside our digestive tract—communicate with one another. In The Mind-Gut Connection, Dr. Emeran Mayer, professor of medicine and executive director of the UCLA Center for Neurobiology of Stress, offers a revolutionary and provocative look at this developing science, teaching us how to harness the power of the mind-gut connection to take charge of our health and listen to the innate wisdom of our bodies. The Mind-Gut Connection describes: · Why consuming a predominantly plant-based diet is key for gut and brain health · The importance of early childhood in gut-brain development, and what parents can do to help their children thrive The role of excessive stress and anxiety in GI ailments and cognitive disorders How to “listen to your gut” and pay attention to the signals your body is sending you · and much more.
Who do we love? Who loves us? And why? Is love really a mystery, or can neuroscience offer some answers to these age-old questions? In her third enthralling book about the brain, Judith Horstman takes us on a lively tour of our most important sex and love organ and the whole smorgasbord of our many kinds of love-from the bonding of parent and child to the passion of erotic love, the affectionate love of companionship, the role of animals in our lives, and the love of God. Drawing on the latest neuroscience, she explores why and how we are born to love-how we're hardwired to crave the companionship of others, and how very badly things can go without love. Among the findings: parental love makes our brain bigger, sex and orgasm make it healthier, social isolation makes it miserable-and although the craving for romantic love can be described as an addiction, friendship may actually be the most important loving relationship of your life. Based on recent studies and articles culled from the prestigious Scientific American and Scientific American Mind magazines, The Scientific American Book of Love, Sex, and the Brain offers a fascinating look at how the brain controls our loving relationships, most intimate moments, and our deep and basic need for connection.
Good news about getting older from Scientific American and Scientific American Mind The Scientific American Healthy Aging Brain taps into the most current research to present a realistic and encouraging view of the well-aged brain, a sobering look at what can go wrong–and at what might help you and your brain stay healthy longer. Neurologists and psychologists have discovered the aging brain is much more elastic and supple than previously thought, and that happiness actually increases with age. While our short-term memory may not be what it was, dementia is not inevitable. Far from disintegrating, the elder brain can continue to develop and adapt in many ways and stay sharp as it ages. Offers new insights on how an aging brain can repair itself, and the five best strategies for keeping your brain healthy Shows how older brains can acquire new skills, perspective, and productivity Dispels negative myths about aging Explores what to expect as our brains grow older With hope and truth, this book helps us preserve what we’ve got, minimize what we’ve lost, and optimize the vigor and health of our maturing brains.
AARP Digital Editions offer you practical tips, proven solutions, and expert guidance. Scientific American and Scientific American Mind have good news about getting older! AARP The Scientific American Healthy Aging Brain taps into the most current research to present a realistic and encouraging view of the well-aged brain, a sobering look at what can go wrong–and at what might help you and your brain stay healthy longer. Neurologists and psychologists have discovered the aging brain is much more elastic and supple than previously thought, and that happiness actually increases with age. While our short-term memory may not be what it was, dementia is not inevitable. Far from disintegrating, the elder brain can continue to develop and adapt in many ways and stay sharp as it ages. Offers new insights on how an aging brain can repair itself, and the five best strategies for keeping your brain healthy Shows how older brains can acquire new skills, perspective, and productivity Dispels negative myths about aging Explores what to expect as our brains grow older With hope and truth, this book helps us preserve what we’ve got, minimize what we’ve lost, and optimize the vigor and health of our maturing brains.