This book is a radical plea for the centrality of experience in the social and human sciences. Lash argues that a large part of the output of the social sciences today is still shaped by assumptions stemming from positivism, in contrast to the tradition of interpretative social enquiry pioneered by Max Weber. These assumptions are particularly central to economics, with its emphasis on homo economicus, the utility-maximizing actor, but they have infiltrated the other social sciences too. Lash argues for a social sciences based not in positivism’s utilitarian a priori but instead in the a posteriori of grounded and embedded subjective experience. His wide-ranging account starts from considerations of ancient experience via Aristotle’s technics, continues through a politics of Hannah Arendt’s ‘a posteriori’ public sphere and concludes with the contemporary – with technological experience, on the one hand, and with Chinese post-ontological thought, in which the ‘ten thousand things’ themselves are doing the experiencing, on the other. This original book by a leading social and cultural theorist will be of great interest to students and scholars in sociology, cultural studies and throughout the social sciences.
Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you re not around? In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands become victim to whatever people feel and share. In his new book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences. This isn’t your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within. Brian shares more than the importance of experience. You’ll learn how to design a desired, meaningful and uniform experience in every moment of truth in a fun way including: How our own experience gets in the way of designing for people not like us Why empathy and new perspective unlock creativity and innovation The importance of User Experience (UX) in real life and in executive thinking The humanity of Human-Centered Design in all you do The art of Hollywood storytelling from marketing to product design to packaging Apple’s holistic approach to experience architecture The value of different journey and experience mapping approaches The future of business lies in experience architecture and you are the architect. Business, meet design. X
This new volume of eight short stories with parallel English translations offers students of German at all levels the opportunity to enjoy a wide range of contemporary literature. The majority of these stories have been written in the past decade and reflect a rich diversity of styles and themes. Complete with notes, the stories make excellent reading in either language.
Drawing comparisons with other art forms, this book examines the role of aesthetic features in silent reading, such as narrative structure, and the core experience of reading a novel as a story rather than a scholarly exercise. Focuses on the experience of the art form known as the novel Uses the more common perspective of a reader who reads to be told a story, rather than for scholarly or critical analysis Draws comparisons with experience of the other arts, music in particular Explores the different effects of a range of narrative approaches
Dunes is the first book in over a decade to incorporate the latest research in this active and fast-developing field. It discusses the shapes, sizes, patterns, distribution, history and care of wind-blown dunes, and covers all aspects of dunes, terrestrial and in the Solar System. The only book to cover all dunes, terrestrial and in the Solar System, in deserts, on coasts, and in the past Represents the most current update on the research of dunes for over a decade Incorporates the latest research to come out of China where the field is most rapidly expanding Discusses the most recent range of skills and technology now focused on the study of dunes Brings up-to-date a rapidly expanding field
Teach Yourself takes the pain out of picking up the French language. GET STARTED IN FRENCH: A TEACH YOURSELF COURSE requires no prior experience in the language and gives you the opportunity to study at a reasonable, steady pace. This course makes the process nearly painless; it is written in a friendly and supportive tone, and the structure offers you plenty of opportunities for self-practice. You are in control of your learning experience, so you never feel overwhelmed or rushed. This practical course introduces the new language without inundating you and includes dialogues and exercises, a helpful pronunciation section, manageable lists of practical vocabulary, a glossary of grammar terms, and more. The audio package features 120 minutes of recordings, enhancing comprehension of the book's dialogues and exercises and improving pronunciation.
The all-new approach for experienced ASP.NET professionals! ASP.NET is Microsoft's technology for building dynamically generated web pages from database content. Originally introduced in 2002, ASP.NET has undergone many changes in multiple versions and iterations as developers have gained a decade of experience with this popular technology. With that decade of experience, this edition of the book presents a fresh, new overhauled approach. A new focus on how to build ASP.NET sites and applications relying on field-tested reliable methods Integration of «One ASP.NET» philosophy treating ASP.NET Web Forms and ASP.NET MVC as equal tools each with their proper time and place Coverage of hot new ASP.NET 4.5 additions such as the Web API, Websockets and HTML5 & CSS3 use in layout but only to the extent that the tools themselves are practical and useful for working ASP.NET developers Professional ASP.NET 4.5 in C# and VB is an essential tool for programmers who need to be productive and build reliably performing sites with the latest ASP.NET Framework and Visual Studio.
Optimize the customer experience via the cloud to gain a powerful competitive advantage Customer Obsessed looks at customer experience through the lens of the cloud to bring you a cutting-edge handbook for customer experience. Cloud technology has been hailed as a game-changer, but a recent IDC report shows that it accounts for less than three percent of total IT spending; why are so many companies neglecting such an enormous asset? This book provides a high-level overview of how the cloud can give you a competitive advantage. You'll learn how to integrate cloud technology into sound customer experience strategy to achieve unprecedented levels of success. More than just a state-of-the-field assessment, this book offers a set of concrete actions you can take today to leverage cloud computing into technical innovation and better business outcomes at all levels of your organization. You'll examine the many factors that influence the customer experience, and emerge with the insight to fine-tune your approach using the power of the cloud. What kind of advantage is your company leaving on the table? This book guides you through the key drivers of customer success to help you optimize your approach and leverage the future of global technology. Learn the keys to competitive advantage in the digital era Gain insight into each element that affects customer experience Harness the power of the cloud to achieve customer success Follow a prescriptive framework for optimizing customer experience We are in the golden age of IT innovation, but the majority of companies haven't even adopted cloud technology, much less begun to utilize its full business capabilities. Jump into the gap now, and reap the benefits as other struggle to catch up. Customer Obsessed gives you the guidance you need to achieve sustainable success in today's digital world.
Herman Melville was an American poet and novelist of the American Renaissance, best known for his allusive adventure novel "Moby-Dick." Partly based on the author's experience, "Redburn" is a fascinating coming- of-age story of a young sailor Wellington Redburn, who decides to leave New York in search of a better life in Liverpool, England. It is a moving tale about losing an innocent outlook on life and obtaining life experience through overcoming adversity.
Herman Melville (1819-1891) was an American poet and novelist of the American Renaissance, best known for his allusive adventure novel "Moby-Dick." Partly based on the author's experience, "Redburn" is a fascinating coming- of-age story of a young sailor Wellington Redburn, who decides to leave New York in search of a better life in Liverpool, England. It is a moving tale about losing an innocent outlook on life and obtaining life experience through overcoming adversity.
The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language—and thereby deliver the right experiences, at the right times, via the right channels. This approach represents a formidable technological and practical challenge that few marketers have experience with. The methods that enable marketers to meet this challenge are emerging from an unexpected place: the world of software development. The Agile methodologies that once revolutionized software development are now revolutionizing marketing. Agile provides the foundation for alignment between the marketing and product management sides. It can unleash a whole array of new marketing opportunities for growth hacking as well as for «baking» marketing directly into your products or services. Beyond that, as a discipline it can serve as a bridge to strategic alignment, positioning the chief marketing officer alongside the chief product officer as the two primary drivers of the business. Written by a premier practitioner of modern marketing, this book will provide you with: Insights on the evolution of product development and management in the organization—and why marketing must partner with them in the new era An understanding of Agile methods and their application to marketing A plan for integrating Agile with your traditional methods Tactics to drive alignment with product management A pathway to becoming the steward of customer experience Rich with examples, case studies, illustrations, and exercises drawn from the author's wide-ranging experience (from startups to a top global technology company), The Agile Marketer will help you transform marketing in your organization, in spirit and practice—and help realize its critical roles in product management and the customer experience.
The past decade has seen huge advances in the types and applications of mass spectrometry in all areas of science. With this growth has come a bewildering array of names, technical terms and abbreviations, making it a challenge to keep up-to-date. This Dictionary is a starting point for all those new to the topic, as well as a useful reference on terminology for those already in the field. Fully illustrated in full colour, the Dictionary will aid scientists from all disciplines in becoming conversant in the language and terminology of mass spectrometry. The Dictionary will be an essential reference source for: experienced users as an aide memoir or when seeking clarification of terminology purchasers of equipment who need an explanation of the technical terms used in manufacturer's brochures and manuals potential MS users who want a definition of an unfamiliar instrument or technique.
The author demonstrates how his years as a crime reporter in Florida and Los Angeles contributed to the creation of vivid details in his novels, of not only the villains and heroes, but of the investigations and stranger-than-fiction crime scenes.
The Cambridge ESOL Young Learners English Tests are often a child's first experience of exams and the emphasis is very much on making the experience a positive one. This is reflected both in our beautifully illustrated practice tests and in the Teacher's Notes, with practical activity ideas for each of the Cambridge ESOL YLE Starters, Movers and Flyers tests.