The bestselling guide to building a knockout Web site, newly updated An effective Web site is the key to success for every venture from class reunions to major corporations. And since Web technology changes rapidly, Building a Web Site For Dummies, 4th Edition is fully updated for the cutting-edge tools and trends. If you need to build and maintain a Web site, even if your experience is severely limited, this book makes it easy and fun. You'll learn to plan, design, create, launch, and maintain your site using the most up-to-date tools. A quality Web presence is essential in today's marketplace, and many individuals charged with creating one are unaware of the challenges This guide gives novice Web designers the tools and know-how to plan, design, and build effective Web sites Provides a nuts-and-bolts guide to site-building, including coverage of HTML, WYSIWYG construction software, CSS, and navigation plans Shows how to spruce up your site with topnotch graphics, video, and great content Guides you through getting your site online, promoting it, and even making money from it Building a Web Site For Dummies, 4th Edition is the tool every first-time Web designer needs to build a professional-looking site.
Win the respect you deserve You probably already have the skills to be more fulfilled and successful. But sometimes it’s about showcasing these skills so that colleagues, customers, friends and the rest of the world can recognize what you do. Drawing on extensive research and inspiring real-life examples, psychologist and bestselling author Dr. Rob Yeung guides you through proven techniques that will get you noticed for all the right reasons. How to Stand Out shows you how to: Utilize winning body language techniques Incorporate the words that get people nodding in agreement Supercharge your persuasive skills to sell products, pitch ideas, network, and socialize with friends Boost your motivation to become more successful Improve your confidence to get the results you desire Praise for the Book “We all need to sell ourselves and this book is a great, very readable guide on how to do that. This book is full of useful career advice – and brought to life by fascinating examples and often surprising insights.” Rhymer Rigby, writer for The Telegraph and Financial Times and author of 28 Business Thinkers Who Changed the World “How to Stand Out covers the latest evidence on body language, communication and persuasion. It’s a rigorously researched, compelling and sometimes surprising read no matter what your goals in life. You will undoubtedly learn something new.” Dr Tomas Chamorro-Premuzic, CEO of Hogan Assessments, and Professor of Business Psychology at University College London and Columbia University “Engaging, no-nonsense and full of scientifically proven advice – an essential book for anyone wanting to outshine the crowd and get ahead in business and life.”Dr. Michael Sinclair, co-author of Mindfulness for Busy People, Founder & Clinical Director, City Psychology Group “An easy read with some well researched, practical and evidence backed advice. Definitely stands out from the crowd and can easily be applied straight away.” Paul Hughes, Executive Development Director at Cranfield School of Management “An extraordinary book for everybody: Dr Yeung’s book presents a wealth of useful tips on how to build your confidence and stand out from the crowd. This book is a treasure trove of useful tips on how to outperform in a job interview, get promoted, win more customers, get your business funded or simply become more successful in life.” Professor Khalid Hafeez, Dean of The Claude Littner Business School at the University of West London “Practical, accessible tips and techniques for making yourself more interesting to clients, customers, and friends!” Tamara Box, Partner and Global Chair of the Financial Industry Group at international law firm Reed Smith LLP “Once again, Rob Yeung demonstrates how challenge can quickly become opportunity. He has the uncanny knack of identifying our insecurities, helping us view them from a different angle and transforming them into foundation stones for building new confidence. Whether you want to learn to ‘talk like TED’, present your best side at a job interview, or simply want to stand out from the crowd – this new book offers simple, clear and practical guidance. Like his previous books, this is another example of why Dr Rob Yeung stands out from other psychologists and coaches.” Malcolm Green, Creative Chairman at advertising agency Green Cave People
Real Estate Millions in Any Market will teach you the most innovative techniques you can use-in any market condition or geographic area-to create a fortune buying or selling real estate with little or no money down. Real Estate Millions in Any Market will show you how to: * Find bargain properties in any market * Develop instant equity with no cash out of pocket * Create instant cash flow with no-down purchases * Uncover the fallacies of low-down investments It will also give you the tools you need to succeed, including: * 12 fail-safe techniques for successful negotiating * 10 creative low- and no-down buying techniques * The letters and dialogues of no-down strategy buying * How to structure your own Success Strategy This book specifically identifies and explains the revolutionary resources that are available to assist buyers and sellers in obtaining substantial profits, while debunking many of the myths and schemes that have given low-down investing a questionable reputation. Filled with practical advice and proven techniques, Real Estate Millions in Any Market is critical reading for anyone interested in getting into real estate investing.
Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance. Content marketing is an essential element of successful online marketing and brand-building; this book shows you how to begin creating and distributing content online to market your business Explains why content marketing is important and how to create an online content marketing strategy, which tools to use, and what to avoid Shows how to create content and get it published online in long or short form Offers plenty of tips, case studies, and worksheets to ensure success Online content marketing positions your business and your product for lasting customer interaction; Content Marketing For Dummies gives you the tools to create a program that works.
Hello and welcome to the start of your university life. I'm Lauren and I wrote this book as a student. Now that uni is more expensive than ever it's essential to have a guide that'll help you through sticky situations, learn how to study well and have fun at the same time - because I think we should be getting the most we can for our money. Hope you enjoy reading it and starting your new life as a student!'Lauren Lucien Creative Writing with English Literature graduate, Kingston University, UKMake university life work for you with the most up-to-date guide to student life.Do you want to know:• what it is really like when you start uni and what you should take with you • how to successfully tackle assignments and manage exams• what to eat, the best way to budget your money, and how to keep yourself healthy • how to make the most out of your time in higher education With masses of tips and inside stories from fellow students, you'll get first-hand, genuine information on what being a student is really like.
From the Introduction by Alex Gill Before embarking on the A.I.M. program, I was just an ordinary guy with a problem that many, many others have had at some point in their careers. I was unhappy. I was becoming bitter. I complained about my job a lot. I knew I was in a rut and couldn't figure out what to do about it. I felt powerless, unfocused and alone. And I didn't see a way I could make things improve. That was my starting point before I began the A.I.M. process. Today, I run my own firm that helps dozens of nonprofits improve their community impact each year. I work on very interesting and socially relevant projects for an ever-growing roster of clients. I have flown around the world to talk about community building, environmentalism and social marketing. I also teach at an innovative downtown university where the students are a joy to teach and my fellow professors often remark on my enthusiasm for my work and life in general. My friends and family constantly note that I seem happier and more motivated as the years go by. This did not happen because of some exceptional piece of luck – nor because of some superhuman ability or intelligence on my part … I was someone who happened upon a method – the A.I.M. method – that helped me determine who I was and what inspired me, and then put me on the path to achieving it. It happened because I put those principles into action with the help and guidance of a coach like Jim Carlisle. I hope as you read this book that you will appreciate how A.I.M. changed my life – and how it could help you change yours. Jim and I have taken the better part of a year to write this book because we believe in strongly in helping those who need a way out. Every day we see people who would benefit from taking charge of their lives and moving forward to achieve, inspire and make a difference. If you see a bit of yourself in my story – or in the dozens of stories we will share in this book – read on. I hope your journey is even more productive and rewarding than my own.
This 3rd edition offers a broad revision to catch the content up to the latest trends and tools in Web marketing. With approximately 35% new content and the remaining text updated to reflect current marketing trends, the book expands its coverage of social media and mobile marketing. Parts include: Getting Going: the process of making a marketing plan, adjusting current marketing for the Web, and building an online presence Building a Marketing-Effective Site: insight into creating an effective site and landing pages, adding e-commerce tools, and retaining customers Exploring Basics: "classic" Web marketing tools including SEO, e-mail campaigns, and online advertising Your New Tools: the latest trends from social media to location based marketing to blogging Maximizing Success: analyzing results, avoiding legal issues, and keeping everything fresh The Part of Tens: the traditional closer in all For Dummies titles offers tips on free tools, avoiding common mistakes, and ways to perk up Web marketing plans
The rich know all about money – they know how to make it, invest it, spend it and enjoy it. And now, with the help of this book, it's possible for you to unlock the secrets of the wealthy and start making your own dreams a reality. Building Wealth & Loving It provides you with a simple, proven formula for financial success. Expert author Jimmy B. Prince will help you sort out your budget, choose the right assets and develop an investment plan that works for you. Packed with handy tips, amusing anecdotes and practical case studies, this book will give you the confidence and know-how to take stock of your finances and start investing wisely – while enjoying the ride!
100 simple, easy-to-use health checks for your eBay business Storefront businesses are popping up across Australia, while many traditional businesses are tapping into eBay as a new sales channel. Other than eBay, what do the owners of all these businesses have in common? They're busy running their businesses and they need smart and easy tips on how to boost their business operations. Now, with Check 100, eBay expert Todd Alexander offers a simple list of 100 quick health checks that will help owners of small- and medium-size businesses optimise and maximise their eBay profits. It's easy to read and packed with just the facts and guidance you need to run a successful, profitable eBay business. Topics covered include business planning, sourcing and listing products, building a brand, customer service, logistics, marketing, preparing for the future, and more. Presents a simple, easy-to-implement must-do tips for ensuring you're running your business as efficiently and effectively as possible Covers every step required for operating an eBay business Shows you how to implement each step, why you should implement it and how to measure the impact on your eBay business Written by Todd Alexander, Australia's top eBay expert and the author of The New eBay For small business owners and independent eBay sellers, Check 100 presents fast, straight-to-the-point guidance that will turn potential into profits.
What role does language and communication play in conflict? Why do people engage in or get drawn into quarrels? How can our awareness of the social rules of language use prevent disputes? In this illuminating and accessible guide, Karol Janicki takes the reader on a tour through the field of conflict in language. Using real-life examples, the book examines how language usage influences conflict, and what people can do to avoid or resolve it. Language and Conflict- ends each chapter with a story that neatly summarizes the key discussion points in a clear, digestible format - provides useful 'hands-on' tips and further reading recommendations for those who want to explore the subject furtherThis book is ideal reading for undergraduates studying discourse analysis, language and communication, sociolinguistics, or applied linguistics, and for general readers new to the subject of language and conflict.
Simple advice on choosing orchids for your home and garden for dazzling decorative effect. Step-by-step guides show you exactly what to do to keep them looking their best and to encourage reflowering. Stunning A-Z photographic gallery with in-depth plant profiles and expert tips and techniques to guarantee success. For gardening that gets results.
The bestselling AutoCAD reference, with all new bonus video content Mastering AutoCAD 2016 and AutoCAD LT 2016 is a complete tutorial and reference, helping you design accurately and efficiently while getting the most out of the AutoCAD 2016 software. Concise explanations and focused examples strengthen your understanding of AutoCAD concepts, while step-by-step instruction and hands-on projects help you develop the skills you need for real-world projects. This new edition covers the latest AutoCAD capabilities, and gives you access to videos demonstrating crucial techniques. The companion website provides all of the project files necessary for the tutorials, and features additional video tutorials and other bonus content. You'll start with the basics of AutoCAD drafting, and gradually build your skills to an advanced level as you learn 3D modeling and imaging. Whether you're preparing for the Autodesk certification or just want to be an AutoCAD guru, this book provides the comprehensive information you need. Get acquainted with the AutoCAD 2016 interface and drafting tools Work with hatches, fields, tables, dynamic blocks, solid fills, and more Build an accurate, scalable 3D model of your design for reference Customize your AutoCAD and integrate it with other software Packed with expert tips, tricks, techniques, and tutorials, Mastering AutoCAD 2016 and AutoCAD LT 2016 is your essential guide to get up to speed quickly.
The bestselling ASVAB study guide—now updated for 2017/2018 If you're prepping for the ASVAB in order to begin or advance your military career, you know how important it is to succeed. Inside this bestselling study guide, you get in-depth reviews of all nine test subjects you'll encounter on the ASVAB, foolproof strategies for making sense of the verbal, math, and general components, and expert tips and tricks to help you discover the areas where you need the most help. Plus, you get a one-year subscription to the online prep companion, where you can study whenever you want, take full-length practice exams, and create customized practice sets in the subjects you need to study the most. If you want to put your military career on the fast track to success, ASVAB For Dummies is your first stop. Whether you need to boost your math skills, improve your English, or take your understanding of science to new heights, this guide offers all the study tools you need to show up on exam day prepared to score your very best! Take six ASVAB practice exams to sharpen your test-taking skills Take advantage of one AFQT practice test to assess your enlistment eligibility Use 500 flashcards to improve your vocabulary Boost your test-taking strategies for exam day Get the score you need to get the job you want!
Get ahead in your personal and professional life with crowd-pleasing communication skills Packed with advice on improving verbal and non-verbal communication skills alike, Communication Essentials For Dummies is a comprehensive, approachable guide to communication no one should be without. Utilising a core range of simple skills, this friendly guide shows you how easy it is to communicate effectively. You'll find out how to listen actively, establish rapport, communicate with credibility, manage communication in difficult situations and converse with ease using modern technology – and lots more. Great communication skills can make all the difference in your personal and professional life, but for those who tend to get a bit tongue-tied under pressure or just have a hard time asserting themselves, voicing thoughts coherently and confidently can be a sweat-inducing experience. Here, expert author Elizabeth Kuhnke takes the intimidation out of communication by sharing her top tips for successful communication in any situation. Discover how to get ahead in the workplace by mastering your communication skills Realise the benefits of active listening and the value of establishing rapport Understand how the use of effective communication skills can help you secure a new job offer Recognise how to use effective communication to negotiate your way to personal and professional success Whether you're looking to climb the corporate ladder, take on a new professional challenge or just want to improve your communication skills in personal and professional relationships, Communication Essentials For Dummies will have you listening, voicing and articulating your way to success in no time.
In-depth instruction and practical techniques for building with the BeagleBone embedded Linux platform Exploring BeagleBone is a hands-on guide to bringing gadgets, gizmos, and robots to life using the popular BeagleBone embedded Linux platform. Comprehensive content and deep detail provide more than just a BeagleBone instruction manual—you’ll also learn the underlying engineering techniques that will allow you to create your own projects. The book begins with a foundational primer on essential skills, and then gradually moves into communication, control, and advanced applications using C/C++, allowing you to learn at your own pace. In addition, the book’s companion website features instructional videos, source code, discussion forums, and more, to ensure that you have everything you need. The BeagleBone’s small size, high performance, low cost, and extreme adaptability have made it a favorite development platform, and the Linux software base allows for complex yet flexible functionality. The BeagleBone has applications in smart buildings, robot control, environmental sensing, to name a few; and, expansion boards and peripherals dramatically increase the possibilities. Exploring BeagleBone provides a reader-friendly guide to the device, including a crash course in computer engineering. While following step by step, you can: Get up to speed on embedded Linux, electronics, and programming Master interfacing electronic circuits, buses and modules, with practical examples Explore the Internet-connected BeagleBone and the BeagleBone with a display Apply the BeagleBone to sensing applications, including video and sound Explore the BeagleBone’s Programmable Real-Time Controllers Hands-on learning helps ensure that your new skills stay with you, allowing you to design with electronics, modules, or peripherals even beyond the BeagleBone. Insightful guidance and online peer support help you transition from beginner to expert as you master the techniques presented in Exploring BeagleBone, the practical handbook for the popular computing platform.