The tradition of carpet weaving in India is centuries old. Pithoragarh (Uttarakhand) was selected as locale of the study because carpet weaving is more concentrated here as compared to other centres because a large number of Bhotia people are living here. They have inherent talent of knotting of carpets which is passed through generations. These carpets are limited to the state market only because weavers were not having knowledge about the carpet finishing. Moreover, they were following the same carpet designs since many generations. Therefore, in the present study training module was developed and training was imparted to the carpet weavers of Pithoragarh to prepared the carpets with better finish.Apart from this as carpet weavers were following the same designs since generations, they were encouraged to create new designs. Carpet designs were developed by researcher using Corel Draw 12 software. These designs were shown to the weavers to make them aware of new carpet designs. Weavers were encouraged to create and practice new carpet designs.
This study entitled as ‘Export of carpets from Eastern U.P: a case study’ is an attempt to address to one of the most crucial concerns of eastern Uttar Pradesh, particularly that of Mirzapur- Bhadohi-Varanasi districts. The study focuses on the decline and fall of once famed and pampered carpet industry of this region. It essentially represents an attempt at knowing the what and how of carpets in India and abroad; knowing in detail the carpet industry of eastern Uttar Pradesh i.e. the carpet belt of India, its problems and challenges, about what went wrong in recent past in this carpet belt and finally about the possibility of rejuvenation of this industry. In short, the study represents a detailed case report of the export- oriented carpet industry of eastern Uttar Pradesh.
Iranian carpets is well known all around the world. Carpet is one of the main production and exports of Fars province in Iran. In this book you can see Firstly economic importance of carpet and then export status of 2003-2009 carpet and rug has been studied, and secondly importance of carpet and rug marketing has been discussed on the research. With the help of SWOT matrix the strategies relating to the marketing of the exporting carpet is codified and then we use the internal- external evaluation matrix to identify the best marketing strategy for evaluation of export carpet and rug industry of Fars province. Main Objectives of the research is determining the most important marketing strengths, weaknesses, opportunities and threats and proposing appropriate strategies. Required information gathered mainly from interviewing active carpet exporters in Fars province.