Market liberalization and globalization of trade impacts local trading. This book is based on a study that sought to find out factors influencing local apparel trade within a liberalized market in Nairobi, Kenya. The author found out that New Imported and Custom-tailored apparel were mainly sold. She observes that majority of traders target women as their main clientele because they are the most willing buyers. Also, traders stock apparel for men and children in order to make more profit for their businesses. The author further argues that lack of customers, stiff competition and lack of government support are major problems facing the traders. She points out that traders’ age, position held in business and source of merchandise influences types of apparel sold. Beatrice recommends that apparel traders should enhance the aforementioned key factors in order to become more competitive. She also opines that the Ministry of Trade and Industry should formulate mechanisms to enable apparel traders easily access information on the existing trends and policies that affect their businesses. This book is a must-read for apparel traders, designers and policy makers in the clothing industry.
Apparel prices have steadily declined in Canada since the turn of the millennium and shoppers have grown accustomed to the influx of inexpensive imports. Local designers, currently struggling to compete, can cater to new demands by rapidly changing product assortments and striving for low prices to regain their dwindling customer base by observing a fast fashion supply chain model. Fast fashion manufacturing is an agile and trend-responsive production paradigm which delivers new designs from sketchbooks to retail outlets in just one month. This exploratory, qualitative analysis was intended to examine best-practices for Toronto apparel manufacturers by creating a fast and sustainable production model based on three intersecting pillars, designing for sustainability as defined by McDonough and Braungart’s (2002) Cradle to Cradle 5 steps of eco-effectiveness, fast-fashion supply chain management practices as they are modeled by Zara, and local manufacturing conditions in Toronto. Using a semi-structured interview and online short answer questionnaires, participants from Toronto apparel production were asked what they felt would harmonize these competing objectives.
Изделие полуприлегающего силуэта, выполнено из тонкого трикотажа (слегка тянется)
Изделие прилегающего силуэта, выполнено из тонкого трикотажа (сильно тянется)