If you’re in charge of database administration, developing database software, or looking for database solutions for your company, Microsoft SQL Server 2008 All-In-One Desk Reference For Dummies can help you get a handle on this extremely popular relational database management system. Here you’ll find what’s new in the latest version; how to choose and install the right variation for your needs; how to monitor, maintain, and protect your data; and what it takes to keep your database healthy. You’ll discover how to: Build and maintain tables Design a database and communicate with it Retrieve, analyze, and report data Build solid, robust database applications Use the SQL Server Optimizer and Query Designer Navigate SQL Server with Visual Studio Develop useful reports with the Report Builder and Report Designer Create Business Intelligence solutions with Business Intelligence Development Studio Configure your server and perform major administrative tasks To help you quickly find what you need, Microsoft SQL Server 2008 All-In-One Desk Reference For Dummies is divided into nine minibooks: Essential Concepts Designing and Using Databases Interacting With Your Data Database Programming Reporting Services Analysis Services Performance Tips and Tricks Database Administration Appendixes Microsoft SQL Server 2008 All-In-One Desk Reference For Dummies gets you started, helps you solve problems, and will even answer your questions down the road!
Unique prospective on the big data analytics phenomenon for both business and IT professionals The availability of Big Data, low-cost commodity hardware and new information management and analytics software has produced a unique moment in the history of business. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cost-effectively for the first time in history. These capabilities are neither theoretical nor trivial. They represent a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue and profitability. The Age of Big Data is here, and these are truly revolutionary times. This timely book looks at cutting-edge companies supporting an exciting new generation of business analytics. Learn more about the trends in big data and how they are impacting the business world (Risk, Marketing, Healthcare, Financial Services, etc.) Explains this new technology and how companies can use them effectively to gather the data that they need and glean critical insights Explores relevant topics such as data privacy, data visualization, unstructured data, crowd sourcing data scientists, cloud computing for big data, and much more.
A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services Will be widely promoted via multiple online routes and direct mail marketing Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.