A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Philip Kotler, one of the world's foremost marketing experts, and his brother Milton, an international marketing strategist, explain why the future of marketing must focus on top global cities and their metro regions, and not squandered resources on small cities. Marketing is city-centered activity. 600 global cities will contribute 65 percent of the global GDP of $67 trillion by 2025. The top 100 cities will contribute 25 percent of GDP, and 440 of these top 600 cities will be in the developing world. Top cities have to improve their marketing prowess in compete for the right companies and settling on the best terms. By 2025, the vast majority of consuming and middle-income households will be in developing regions. While New York, Los Angeles, and Chicago will remain major players because of high per-capita GDP and capital and intellectual assets, companies will pay more attention to growing city regions in the developing world. Multinational businesses must change the culture of their headquarters, divisions and branches, as well as their value chain stakeholders to take advantage of these market changes. The book details the strategies for sustainable growth with topics like: Resource allocation in developed versus developing city markets Shifting the focus to city regions instead of central governments The rise of new multinational corporations from developing economies Declining consumer and business growth in developed cities Cities in China, Brazil, India, and throughout the Middle East and Latin America are rising to become major players in the global marketplace. Philip and Milton Kotler argue that an inversion is taking place, and top cities are growing economically faster than their national rate of growth. These emerging city markets are critical to company growth , and City-Centered Marketing: Why Local is the Future of Global Business provides the vital information and guidelines that companies need to plan accordingly.
A new way to follow Jesus that draws on old ways of following Him The Underground Church proposes that the faithful recapture the spirit of the early church with its emphasis on what Christians do rather than what they believe. Prominent progressive writer, speaker, and minister Robin Meyers proposes that the best way to recapture the spirit of the early Christian church is to recognize that Jesus-following was and must be again subversive in the best sense of the word because the gospel taken seriously turns the world upside down. No matter how the church may organize itself or worship, the defining characteristic of church of the future will be its Jesus-inspired countercultural witness. Debunks commonly held beliefs about the early church and offers a vision for the future rooted in the past Proposes that the church of the future must leave doctrinal tribalism behind and seek a unity of mission instead Archbishop Emeritus Desmond Tutu said,"Robin Meyers has spoken truth to power, and the church he loves will never be the same."
The first authoritative and comprehensive survey of the origins and current state of transhumanist thinking The rapid pace of emerging technologies is playing an increasingly important role in overcoming fundamental human limitations. Featuring core writings by seminal thinkers in the speculative possibilities of the posthuman condition, essays address key philosophical arguments for and against human enhancement, explore the inevitability of life extension, and consider possible solutions to the growing issues of social and ethical implications and concerns. Edited by the internationally acclaimed founders of the philosophy and social movement of transhumanism, The Transhumanist Reader is an indispensable guide to our current state of knowledge of the quest to expand the frontiers of human nature.
A stronger, more informed approach to the energy markets The Energy World Is Flat provides a forward-looking analysis of the energy markets and addresses the implications of their rapid transformation. Written by acknowledged expert Daniel Lacalle, who is actively engaged with energy portfolios in the financial space, this book is grounded in experience with the world of high-stakes finance, and relays a realist's perspective of the current and future state of the energy markets. Readers will be brought up to date on the latest developments in the area, and learn the strategies that allow investors to profit from these developments. An examination of the markets' history draws parallels between past and current shifts, and a discussion of technological advancements helps readers understand the issues driving these changes. Energy has always been at the forefront of the economic agenda, being both the key to and a driver for development and growth. Its centrality to the world of finance makes it imperative for investors and analysts to understand the energy markets, irrespective of where on the wide range of energy spectrum observers they fall. The Energy World Is Flat is a guide to the past, present, and future of these crucial markets, and the strategies that make them profitable. These include: Understanding the state of the energy markets, including key developments and changes Discovering the ten pillars of a successful energy investment strategy Reviewing the history of the energy markets to put recent changes into perspective Learning which technologies are driving the changes, and how it will affect investors The recent energy market changes were both unexpected and so fundamental in nature that they represent a true shift in the energy macro- and microeconomic landscape. Investors and analysts seeking a stronger approach to these markets need the expert guidance provided by The Energy World Is Flat.
There is growing interest in future scenario planning of the construction industry but a disconnect between thinking about the future at the policy-making level and implementing real change. Constructing Futures: industry leaders and futures thinking in construction takes a thematic approach to the future of the UK construction industry by presenting the results of a series of in-depth interviews conducted with leading construction figures and structuring this material into chapters addressing the key contemporary issues in the industry. These high-profile figures are drawn from a wide range of stakeholder groups representing the realities of construction, including architects, client organisations (public-sector and private-sector), consultants, contractors, developers, lobby groups with special interests, policy makers, professional institutions, and trade unions. A total of 15 influential figures were interviewed for the book, from Sir Michael Latham and Bob White to Wayne Hemmingway and Kevin McCloud. Part One looks to the past by reviewing a series of foresight studies undertaken of the construction industry and re-presenting stories of our interviewees' lives to explain the development of leadership in the context of the construction industry. In Part Two, the authors look at the present and discuss two fundamental issues: sustainable development and governance of the construction industry. In Part Three the book concludes with an afterthought for the future, highlighting key lessons learnt putting forward a series of research questions derived from this scholarly reflection of 'futures thinking' in construction. Throughout, the authors juxtapose the views of the 15 influential figures interviewed with a review of the salient points found in the relevant and authoritative sources of theoretical literature, both in the mainstream literature and the field of construction management. This allows the reader to benefit from the practical insights of those interviews whilst gaining a rapid understanding of the key debates of the theoretical subject under scrutiny.
Far in the future, the World Controllers have created the ideal society. Through clever use of genetic engineering, brainwashing and recreational sex and drugs all its members are happy consumers. Bernard Marx seems alone harbouring an ill-defined longing to break free. A visit to one of the few remaining Savage Reservations where the old, imperfect life still continues, may be the cure for his distress... Huxley's ingenious fantasy of the future sheds a blazing light on the present and is considered to be his most enduring masterpiece.
A comprehensive, authoritative examination of Chinese auditing practices Study on the Auditing System of Socialism with Chinese Characteristics provides unprecedented insight into China's current audit process, with expert contributions and predictions of future trends. Author Jiayi Liu is the Auditor General of the National Audit Office of the People's Republic of China, and the current chairman of the governing boards of the International Organizations of Supreme Audit Institutions; in this book, he draws upon his vast experience to help you better understand China's unique approach to auditing. Contributions from senior auditors across the China National Audit Office share deep insight into the system's framework, features, and development, providing a comprehensive, systematic examination of current, past, and future practices. As a leading global auditing authority, Liu is the ideal source of information and clarity on China's auditing system. This book opens up the practices, processes, and foundational aspects of this complex system to provide insight for those doing business in China. Understand the foundation of the Chinese auditing system Learn how the system was created and developed over time Delve into the system's framework and detailed features Gain first-hand insight into China's auditing experience Developed as a companion to Study on the Auditing Theory of Socialism with Chinese Characteristics, this book expands upon the system's basic foundations to show how theory translates into practice. Companies who do business in China need a working knowledge of the system, and a scientific examination from the definitive authority provides a level of insight you won't find anywhere else. Study on the Auditing System of Socialism with Chinese Characteristics is the essential primer to the Chinese audit.
Полный вариант заголовка: «The history, civil and commercial, of the British West Indies : Vol. 3 : with a continuation to the present time : with maps and plates : in 5 volumes / by Bryan Edwards».
Полный вариант заголовка: «The history, civil and commercial, of the British West Indies : Vol. 1 : with a continuation to the present time : with maps and plates : in 5 volumes / by Bryan Edwards».
Полный вариант заголовка: «The history, civil and commercial, of the British West Indies : Vol. 4 : with a continuation to the present time : with maps and plates : in 5 volumes / by Bryan Edwards».
One of the foremost financial writers of his generation, Peter Bernstein has the unique ability to synthesize intellectual history and economics with the theory and practice of investment management. Now, with classic titles such as Economist on Wall Street, A Primer on Money, Banking, and Gold, and The Price of Prosperity?which have forewords by financial luminaries and new introductions by the author?you can enjoy some of the best of Bernstein in his earlier Wall Street days. First published in 1962, The Price of Prosperity speaks to today's uncertainties as clearly as to those of the past. With chapters like «The Burden of Government» and «The Economics of Democracy,» Bernstein probes the future of an economy during rapidly changing times and the appropriate role of government in determining the ultimate outcome. The questions have not changed over time, but Bernstein's answers help us understand these issues from today's perspective. How much government control is too much control? How much can government spend? How can government influence the level of unemployment? As Bernstein shows how to navigate an ever-changing economic landscape, his timeless insights throughout these pages make The Price of Prosperity as vital and important today as when it appeared in an environment fundamentally different from our own.
The Global Future of English Studiespresents a succinct, carefully documented assessment of the current state and future trajectory of English studies around the world. Compiles data on student enrollments, faculty hiring, and financing in English studies around the world including China, home to more English majors than the U.S. and U.K. combined Rejects prevailing narratives of contraction and decline that dominate histories of the discipline Stresses English studies' expansion within a rapidly expanding global academic apparatus, and the new challenges and opportunities such sudden and dispersive growth presents Essential reading for anyone interested in studying or teaching English in higher education
An accessible and thorough review of the international financial markets Life in the Financial Markets—How They Really Work And Why They Matter To You offers the financial services professional, and anyone interested in knowing more about the profession, an entertaining and comprehensive analysis of the financial markets and the financial services industry. Written by Daniel Lacalle—a noted portfolio manager with EcoFin and well-known media personality—the book goes beyond a simple summary and offers solid advice on the future of the global financial markets. This great resource also includes a review of effective strategies and forecasts the trends that represent potential opportunities for investors. The book reviews the recent history of the financial crisis and includes information on hot topics such as derivatives and high frequency trading. An in-depth section on investment banking is written from the perspective of a successful practitioner and provides clarity on several complex and overly politicized elements of the banking system. The author gives an expert's perspective on the debt markets, monetary policies, and quantitative easing, and helps explain the various issues surrounding sovereign debt, the Euro crisis, and austerity versus growth policies. Comprehensive in scope, this resource also offers an analysis of investment styles, from hedge funds to «long only» investments, as well as an in-depth look at corporate communication and its impact on markets and investments. Offers an engaging and comprehensive analysis of the financial services industry Includes information on the workings of the global financial system following the economic crisis Contains a review of complex banking systems Analyzes the various investment styles and answers the most common questions pertaining to investing
A Companion to Comparative Literature presents a collection of more than thirty original essays from established and emerging scholars, which explore the history, current state, and future of comparative literature. Features over thirty original essays from leading international contributors Provides a critical assessment of the status of literary and cross-cultural inquiry Addresses the history, current state, and future of comparative literature Chapters address such topics as the relationship between translation and transnationalism, literary theory and emerging media, the future of national literatures in an era of globalization, gender and cultural formation across time, East-West cultural encounters, postcolonial and diaspora studies, and other experimental approaches to literature and culture
The Royal Armouries' collection of Islamic arms and armour is one of the finest in the world. This introductory book showcases the arms and armour of the medieval and early modern periods, where a rich and vibrant diversity of military cultures existed in the Ottoman Empire, Arabia, North Africa, Persia, Afghanistan, India and Indonesia.This book is part of a series of introductions to aspects of the Royal Armouries' collection of arms and armour. Written by specialists in the field, they are packed full of fascinating information and stunning photography.