The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In Influencer Marketing For Dummies, you'll find out how to market to those who rock social media—and, subsequently, grow your brand. Influencer marketing relies on building strong relationships with customers. With the help of this hands-on, friendly guide, you'll discover how to build superior customer service and experience, make strong interactions with customers, and encourage organic and authentic sharing about your brand. Measure the most impact that content has on your overall marketing strategy Find influencers: it's not just a numbers game or a 'who's who' of social media Engage with influencers once you've found them Recognize the best practices of influencer marketing and outreach If you're a marketer, media agency professional, business owner, or anyone else who works hard to bring brands, products, and services to the largest audience possible, Influencer Marketing For Dummies is the go-to guide you don't want to be without.
Fasten your seat belt, it's all you need to wear. There is a new wave of thinking and action that puts people before process, choice before change, and meaning before money. We are now entering a new business, leadership and global age, with a vision, agenda and spirit born out of the realisation that there has to be a different way of success, business and leadership. One that sets us free from traditional business thinking, and takes you, your business and your life to new levels of awareness, success and achievement. This next business age is in your hands. The Naked Leader is the antithesis to the process driven mentality that has wasted so many millions, destroyed the trust between company and employee, and enabled so many companies to at best stand completely still. The Naked Leader is a distillation of David Taylor's ideas and inspiration – ideas which have made him Europe's most sought-after speaker on leadership and personal growth. David is known as the «Naked Leader» because of his extraordinary ability to strip away uncertainty and doubt, and conclusively show that everything we need to be successful, we already have. The Naked Leader shares hundreds of life-changing actions, including: * The fastest way to make any change in your life * How to build deep and lasting rapport with anyone * The 7 most powerful questions on earth * How to change how you feel, in a single heartbeat * The structure of guaranteed success * How to be an awesome presenter * Discovering who you really are, and why you are here The Naked Leader strips away the mystery, hype and jargon, to reveal the single formula for assured success that is available to everyone. The book is a journey which can be taken from beginning to end, or joined at any stage – taking you to wherever you want to be, drawing on the very best leadership thinking around the world, finally revealing the answer to the ultimate question, «who are you and why are you here?» Taylor reveals the exact, specific actions to take to predict the future, and then shape it. As a practitioner, not a theorist, Taylor knows what works, and what does not. He shows us what to do, and exactly when to do it. No matter what your vision, challenge or present position, The Naked Leader ensures that you succeed, making your future no longer a matter of chance, but rather a matter of choice. It is powerful, and the results are amazing.
Implement programming best practices from the ground up Imagine how much easier it would be to solve a programming problem, if you had access to the best practices from all the top experts in the field, and you could follow the best design patterns that have evolved through the years. Well, now you can. This unique book offers development solutions ranging from high-level architectural patterns, to design patterns that apply to specific problems encountered after the overall structure has been designed, to idioms in specific programming languages–all in one, accessible, guide. Not only will you improve your understanding of software design, you'll also improve the programs you create and successfully take your development ideas to the next level. Pulls together the best design patterns and best practices for software design into one accessible guide to help you improve your programming projects Helps you avoid re-creating the wheel and also meet the ever-increasing pace of rev cycles, as well as the ever-increasing number of new platforms and technologies for mobile, web, and enterprise computing Fills a gap in the entry-level POSA market, as well as a need for guidance in implementing best practices from the ground up Save time and avoid headaches with your software development projects with Pattern-Oriented Software Architecture For Dummies.
In Mastering Trading Stress, author Ari Kiev—a psychiatrist who specializes in stress management and works extensively with traders—offers examples, transcripts of conversations, and personality profiles of real-life traders to illustrate how stress affects their ability to perform at their best. Drawing on his vast experience, Kiev describes a variety of practical techniques that can be used to handle destructive emotions and out-of-control feelings, including his “Most Basic” stress busters, and tells what to do if a breakdown should occur.
Start a successful online business—and be your own boss! Being an online entrepreneur means more than just building a website—and this book breaks down everything you need to know to be successful. Inside, you'll get plain-English explanations and easy-to-follow instruction on online business basics, legal and accounting issues, website design, Internet security, boosting sales, e-commerce, and so much more. While the ideas and concepts behind starting an online business are tried and true, the tools available to entrepreneurs change and evolve quickly—and often. Starting an Online Business All-in-One For Dummies gets you up to speed on the best new tools, resources, and communities, and shows you how to best leverage them to up your chances of success. Discover your niche and create a business plan Design your website and storefront Increase your reach and market with social media Choose the best web host for your needs If you're a budding entrepreneur with dreams of running your own online business, this book has everything you need to get started and grow your company to extraordinary heights!
The Face2Face Testmaker CD-ROM and Audio CD enables you to create, edit and save printable tests from a bank of ready-made questions, to suit the specific needs of your students. The software is simple and easy to use, yet offers flexibility, allowing you to combine different exercises from the unit-by-unit Progress tests and additional questions focussing on grammar, vocabulary and Real World language, to create your own customised tests. All tests can be generated in "A" and "B" versions to prevent students from sharing answers. The accompanying CD provides the audio tracks for listening tests. A comprehensive Placement test is also provided.
Learn to: Establish your financial goals Make smart, profitable investment decisions in any economic climate Diversify your portfolio Conquer investing obstacles Become a savvy investor with this completely revised and updated guide Want to take charge of your financial future? This friendly guide has been thoroughly updated to provide you with the latest insights into smart investing, from weighing your investment options (such as stocks, real estate, and small business) to understanding risks and returns, managing your portfolio, and much more. Get time-tested investment advice – expert authors Eric Tyson and Tony Martin share their extensive knowledge and reveal how to invest in challenging markets Discover all the fundamentals of investing – explore your investment choices, weigh risks and returns, choose the right investment mix, and protect your assets Build wealth with stocks, bonds, and mutual funds – use indexes, understand prices, minimize costs, and diversify your investments Get rich with real estate – find the right property, evaluate the market, finance your investments, work with agents, and close the deal Start, buy, or invest in a business – write a business plan, consider a franchise, and improve profitability Manage education and retirement savings plans – establish your goals, evaluate your investment options, and tame your taxes Investigate the best investing resources – determine which sources on the air, in print, and online offer you valuable information – and which you should avoid Open the book and find: How to develop an investment strategy that fits your goals and personality Recommendations on the best stock, bond, and money market funds The best times to buy and sell stocks and bonds The scoop on exchange-traded and index funds How to make the most of your Tax-Free Savings Account Tips for reading and analyzing financial reports How to make safe and profitable real estate investments
Enhance your investment portfolio and take your investments to the next level! Do you have an investment portfolio set up, but want to take your knowledge of investing a step further? High-Level Investing For Dummies is the resource you need to achieve a more advanced understanding of investment strategies—and to maximize your portfolio's profits. Build upon your current knowledge of investment, particularly with regard to the stock market, in order to reach a higher level of understanding and ability when manipulating your assets on the market. This approachable resource pinpoints key pitfalls to avoid and explains how to time your investments in a way that maximizes your profits. Investing can be intimidating—but it can also be fun! By building upon your basic understanding of investment strategies you can take your portfolio to the next level, both in terms of the diversity of your investments and the profits that they bring in. Who doesn't want that? Up your investment game with proven strategies that help increase profits and minimize risks Avoid common pitfalls of stock speculating to make your investment strategy more impactful Understand how to time the market to maximize returns and improve your portfolio's performance Uncover hidden opportunities in niche markets that can bring welcome diversity to your portfolio High-Level Investing For Dummies is the perfect follow-up to Stock Investing For Dummies, and is a wonderful resource that guides you through the process of beefing up your portfolio and bringing home a higher level of profits!
A new edition of the best-selling English File, improved throughout with brand new digital components to use inside and outside the classroom. English File Third edition - the best way to get your students talking.
This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.
Know your new iPhone from the inside-out with 900 color screen shots! Teach Yourself VISUALLY iPhone is your ultimate guide to getting the most out of your iPhone! Apple's graphics-driven iOS is perfect for visual learners, so this book uses a visual approach to show you everything you need to know to get up and running—and much more. Full-color screen shots walk you step-by-step through setup, customization, and everything your iPhone can do. Whether you are new to the iPhone or have just upgraded to the 7s, 7s Plus, or 8, this book helps you discover your phone's full functionality and newest capabilities. Stay in touch by phone, text, email, FaceTime Audio or FaceTime Video calls, or social media; download and enjoy books, music, movies, and more; take, edit, and manage photos; track your health, fitness, and habits; organize your schedule, your contacts, and your commitments; and much more! The iPhone is designed to be user-friendly, attractive, and functional. But it is capable of so much more than you think—don't you want to explore the possibilities? This book walks you through iOS visually to help you stay in touch, get things done, and have some fun while you're at it! Get to know iOS with 900 full-color screen shots Master the iPhone's basic functions and learn the latest features Customize your iPhone to suit your needs and get optimal performance Find the apps and services that can make your life easier The iPhone you hold in your hand represents the pinnacle of mobile technology, and is a masterpiece of industrial design. Once you get to know it, you'll never be without it. Teach Yourself VISUALLY iPhone is your personal map for exploring your new tech companion.
The Leadership Classic, Discover Your True North, expanded for today's leaders Discover Your True North is the best-selling leadership classic that enables you to become an authentic leader by discovering your True North. Originally based on first-person interviews with 125 leaders, this book instantly became a must-read business classic when it was introduced in 2007. Now expanded and updated to introduce 48 new leaders and new learning about authentic global leaders, this revisited classic includes more diverse, global, and contemporary leaders of all ages. New case studies include Warren Buffett, Indra Nooyi, Arianna Huffington, Jack Ma, Paul Polman, Mike Bloomberg, Mark Zuckerberg, and many others. Alongside these studies, former Medtronic CEO Bill George continues to share his personal stories and his wisdom by describing how you can become the leader you want to be, with helpful exercises included throughout the book. Being a leader is about much more than title and management skills—it's fundamentally a question of who we are as human beings. Discover Your True North offers a concrete and comprehensive program for becoming an authentic leader, and shows how to chart your path to leadership success. Once you discover the purpose of your leadership, you'll find the true leader inside you. This book shows you how to use your natural leadership abilities to inspire and empower others to excellence in today's complex global world. Discover Your True North enables you to become the leader you were born to be, and stay on track of your True North.
This collection of 30 wonderful performances by the King of Rock 'n' Roll showcases 21 of his #1 US and UK hits and 9 other classics. Culled from his TV guest appearances, movies, concert films and television specials - from 1956, the year his star ascended, to the 1970s when he reached the pinnacle of his career - this is Elvis at his best. See Elvis perform "Heartbreak Hotel," his first gold record award winner, shortly after the single's release. Marvel at his Ed Sullivan Show performances of "Hound Dog" and (from the waist up only) "Don't Be Cruel." See the matinee idol croon one of his greatest love ballads, "Can't Help Falling in Love," and sing and dance in one of rock music's all-time greatest production numbers, "Jailhouse Rock." Experience Elvis in Las Vegas with an energetic delivery of "Suspicious Minds" and in Hawaii performing a version of "Burning Love" for a global television audience and many more from film and TV. Tracklist: 01. Heartbreak Hotel 02. Blue Suede Shoes 03. I Want You, I Need You, I Love You 04. Don't Be Cruel 05. Love Me Tender 06. Hound Dog 07. Love Me 08. Too Much 09. (Let Me Be Your) Teddy Bear 10. Jailhouse Rock 11. Treat Me Nice 12. Trouble 13. Stuck On You 14. Wooden Heart 15. Can't Help Falling In Love 16. Rock-A-Hula Baby 17. Return To Sender 18. Bossa Nova Baby 19. That's All Right 20. All Shook Up 21. One Night 22. Are You Lonesome Tonight? 23. If I Can Dream 24. In The Ghetto 25. Suspicious Minds 26. Don't Cry Daddy 27. The Wonder Of You 28. Big Hunk 'O Love 29. Burning Love 30. An American Trilogy