WINNER, Business: Personal Finance/Investing, 2015 USA Best Book Awards FINALIST, Business: Reference, 2015 USA Best Book Awards Investor Behavior provides readers with a comprehensive understanding and the latest research in the area of behavioral finance and investor decision making. Blending contributions from noted academics and experienced practitioners, this 30-chapter book will provide investment professionals with insights on how to understand and manage client behavior; a framework for interpreting financial market activity; and an in-depth understanding of this important new field of investment research. The book should also be of interest to academics, investors, and students. The book will cover the major principles of investor psychology, including heuristics, bounded rationality, regret theory, mental accounting, framing, prospect theory, and loss aversion. Specific sections of the book will delve into the role of personality traits, financial therapy, retirement planning, financial coaching, and emotions in investment decisions. Other topics covered include risk perception and tolerance, asset allocation decisions under inertia and inattention bias; evidenced based financial planning, motivation and satisfaction, behavioral investment management, and neurofinance. Contributions will delve into the behavioral underpinnings of various trading and investment topics including trader psychology, stock momentum, earnings surprises, and anomalies. The final chapters of the book examine new research on socially responsible investing, mutual funds, and real estate investing from a behavioral perspective. Empirical evidence and current literature about each type of investment issue are featured. Cited research studies are presented in a straightforward manner focusing on the comprehension of study findings, rather than on the details of mathematical frameworks.
A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions—like splurging on an expensive watch—can seem far from rational. The field of behavioral economics sheds light on the many subtle and not-so-subtle factors that contribute to our financial and purchasing choices. And in Behavioral Economics For Dummies, readers will learn how social and psychological factors, such as instinctual behavior patterns, social pressure, and mental framing, can dramatically affect our day-to-day decision-making and financial choices. Based on psychology and rooted in real-world examples, Behavioral Economics For Dummies offers the sort of insights designed to help investors avoid impulsive mistakes, companies understand the mechanisms behind individual choices, and governments and nonprofits make public decisions. A friendly introduction to the study of how and why people really make financial decisions The author is a professor of behavioral and institutional economics at Victoria University An essential component to improving your financial decision-making (and even to understanding current events), Behavioral Economics For Dummies is important for just about anyone who has a bank account and is interested in why—and when—they spend money.
Above all don't use the word good as though it meant something in evolutionary science. Hilary, a young psychology researcher at a brain-science institute, is nursing a private sorrow and a troubling question at work, where psychology and biology meet. If there is nothing but matter, what is consciousness? This is 'the hard problem' which puts Hilary at odds with her colleagues who include her first mentor Spike, her boss Leo and the billionaire founder of the institute, Jerry. Is the day coming when the computer and the fMRI scanner will answer all the questions psychology can ask? Meanwhile Hilary needs a miracle, and she is prepared to pray for one. The Hard Problem by Tom Stoppard premieres at the National Theatre, London, in January 2015.
AHM is not only a science but also a combat art for the MIND, which You can be mastered. More accurate and complete Classification of Personality Types simply does not exist! Each concept from AHM such important as the gear from mechanism of Swiss watches. Become a Professional Psychologist, reading one Book? Thanks to the heroic work of the Authors of AHM this possible today! “If life has attached instruction, it would be called – Alphabet of the Human Mind!” ©
The Psychology of Second Language Acquisition offers a systematic and accessible overview of the main psychological areas and theories in order to keep abreast of the ongoing paradigm shift.
Develop deeper cultural intelligence to thrive in a globalized world. Cultural DNA is a thought provoking book for successful engagement with cultures around the world. Written by Gurnek Bains, founder and chairman of a global business psychology consultancy, this book guides leaders through the essential soft skills required to get under the skin and engage an increasingly connected world. Presenting ground breaking original research and the latest evidence from neuroscience, behavioral genetics, and psychology, the deepest instincts of eight key global cultures are dissected. Readers will understand the psychological themes at play in regions such as the U.S., Latin America, Europe, China, India, the Middle East, Sub-Saharan Africa and Australia. Additionally, an extensive database of 30,000 leaders provides insights to inform the reader. The book addresses questions such as: What are the challenges for leaders from different regions as they move into onto the global stage? Why are Americans so positive? Why is China a world leader in manufacturing and India in IT? Why do overseas firms struggle in the U.S. market place? What are the emotional forces driving current events in the Middle East? Each culture has attributes that developed over thousands of years to address unique environmental challenges. This DNA drumbeat from the past reverberates through each society affecting everything. As globalization marches on we can also learn important lessons from the world’s distinct societies. Globalization demands that cultures learn to work within each other's needs and expectations, and the right mix of people skills, business acumen, and cultural awareness is key. Business and Political leaders will understand how each regions’ cultural DNA influences: Its economic and political institutions. People’s underlying consumer psychology. The soft skills needed to lead in that environment. How to best release people’s potential. The issues that need to be managed to anticipate and solve problems before they arise Every now and again a new book comes along, that is a must read: Malcolm Gladwell’s Tipping Point or a Seth Godin’s Tribes. Cultural DNA by Gurnek Bains, by virtue of its depth, originality and ambition, is that very book for all global leaders.
What happened to the insolence of the 18th-century libertines or to the carefree excesses of the Belle Époque and its legalized brothels? They have merely been inhibited and buried by the nowadays political correctness and the aggressive one-eyed morality. This book disregards conventional thinking and presents 800 reproductions that illustrate erotic art from Ancient Greece down to the present era in both Europe and Asia: when reproduction is not seen as an end in itself. With no hesitation nor inhibition, the author explains why erotic art is a key factor of societal development.
Computational linguistics (CL) is a discipline between linguistics & computer science, concerned with the computational aspects of the human language faculty. It belongs to the cognitive sciences, linguistics & overlaps with the field of artificial intelligence, a branch of computer science aiming at computational models of human cognition. Natural language processing also overlapping these fields, concerned with the interactions between computers & human languages providing the possibility of natural language interfaces to knowledge bases and natural language translation. CL develop formal models simulating aspects of the human language faculty & implement them as computer programs, which constitute the basis for the evaluation & further development of the theories. In addition to linguistic theories, findings from cognitive psychology play a major role in simulating linguistic competence. Within psychology, it is mainly the area of psycholinguistics that examines the cognitive processes constituting human language use. The relevance of computational modelling for psycholinguistic research is reflected in the emergence of a new sub discipline: computational psycholinguistics.
A groundbreaking work of science fiction, The Left Hand of Darkness tells the story of a lone human emissary's mission to Winter, an unknown alien world whose inhabitants can choose--and change--their gender. His goal is to facilitate Winter's inclusion in a growing intergalactic civilization. But to do so he must bridge the gulf between his own views and those of the completely dissimilar culture that he encounters. Embracing the aspects of psychology, society, and human emotion on an alien world, The Left Hand of Darkness stands as a landmark achievement in the annals of science fiction.
Why do some people achieve greater success and happiness than others? The key is positive psychology. For most of its history, psychology has focused mainly on the darker side of human behaviour – depression, anxiety, psychosis and psychopathic behaviour. In 1998, Martin Seligman became president of the American Psychological Association and inspired a movement to focus on the positives in human behaviour. Positive Psychology For Dummies: Taps into the burgeoning media focus on happiness and positive mental attitude Provides key information on the origins, theory, methods, practitioners and results of positive psychology Demonstrates how to understand what makes you tick, how to hone positive emotions and how to use positive philosophy for success in both your personal and working lives. Is perfect for a wide audience, from those wanting to get more out of their life, to psychology students or counsellors About the author Gladeana McMahon is co-author of Performance Coaching For Dummies. She is regarded as one of the UK’s top ten coaches. Averil Leimon is co-author of Performance Coaching For Dummies. She is a business psychologist and a leading UK leadership coach.
The difference between flourishing and floundering is 10X. The difference between quantity and quality is a factor of 10. The difference in levels of engagement is exponential. People functioning at the highest level are what the authors call 10x leaders. Research on these leaders consistently brought up five major strengths. This book teaches readers to become a 10x leader using these five key areas, the SHARP framework. ● Strengths: 10X leaders stop trying to eliminate weaknesses and learn to focus on their strengths ● Health: 10X leaders stop trying to eliminate stress and learn how to integrate periods of restoration ● Absorption: 10X leaders stop waiting for the lightning of focus and creativity to strike and learn how to achieve consistent engagement and presence ● Relationships: 10X leaders stop trying to exert power and control and learn to cultivate healthy relationships through positivity and authenticity ● Purpose: 10X leaders stop grinding out tasks and learn how to find meaning and commitment in everything they do The 10X elixir of peak performance comes not from focusing on just one of these areas, but from learning to light the fire of all five aspects of SHARP and functioning naturally with them on a daily basis. If you just cultivate one or two aspects of leadership skills you are unlikely to succeed. If one of the five isn’t taken care of it affects the performance of the whole. But if you focus on all five areas, you will not only be more likely to find what helps you most, you have the best chance of enjoying the synergy of performance multiplication.
В данной монографии автор предлагает свой ответ на вопрос о месте российской психологии в мировой науке. Этот вопрос сегодня является ключевым для профессионального самоопределения каждого российского психолога, с начала своей профессиональной подготовки активно ассимилирующего продукцию зарубежной иноязычной науки и, в то же время, в подавляющем большинстве говорящего и пишущего только по-русски. На протяжении советского периода российская психология развивалась в относительной и односторонней изоляции от иноязычного мейнстрима. Сегодня мир становится единым. Происходит интеграция мировой науки, в пространство которой вливаются локальные школы. Каким же является сегодня и каким может быть место российской психологии в мировом контексте? Ответ на этот вопрос оказывается разным в зависимости от того, понимаем мы под российской психологией те оригинальные психологические концепции, которые рождены в России, являются продуктом и лицом российской психологической школы, или говорим о судьбе современного российского профессионального сообщества. Существенное внимание в монографии уделяется анализу современных тенденций в развитии мировой психологической науки, в контексте которых рассматриваются вопрос о месте и значении российской психологии, статус и перспективы ее полноценного вхождения в пространство мировой науки. The monograph dwells on contemporary developments in international and in Russian psychology and on the problems of the integration of Russian psychology into international science. The author argues that in the context of globalization, local scholarly traditions necessarily integrate into international science and future development of Russian psychology is not possible outside of the international context. However, Russian psychology should not lose its heritage and authenticity. The book is aimed to reveal and substantiate the authentic character of theoretical and methodological bases, on which theories of Russian psychological school are grounded.
Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text, this book defines the key principles of behavioral marketing—including customer journey mapping, channel-level planning, data capture and hygiene, campaign creation, delivery best practices, and measurement/optimization—and shows you how to fix highly inefficient processes while implementing your next marketing initiative. Within the pages of this resource are the secrets to improving processes and becoming more 'revenue predictable'—things that benefit businesses in virtually any industry. Additionally, this book provides you with case studies that spotlight the successes and challenges experienced by other marketing pros, and offer up key lessons to assist you in sharing their triumphs and avoiding their pitfalls. Behavioral marketing, a term first coined in 2008, has become increasingly important as digital marketing tactics have becoming increasingly popular. This particular facet of marketing focuses on responding to the actions, clicks, and behaviors of both current and prospective customers—and allows you to use this data to adapt your marketing efforts to customer preferences. The results of this dynamic marketing approach are often a more predictable revenue stream and a more efficient marketing department, both of which any business would welcome! Understand the key principles of behavioral marketing Create a more 'revenue predictable' business environment Examine case studies across multiple industries Discover how to achieve revenue growth and process efficiencies with the right behavioral marketing tactics Behavioral Marketing is a unique resource that brings value and insight to all marketing professionals using digital marketing tactics.