The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines
Полный вариант заголовка: «Minutes of evidence taken before a select committee : appointed by the House of Commons, to inquire into the state of the police of the Metropolis : with notes, observations, and a preface / by a Magistrate of the County of Middlesex».
Michael S. Smith s first collection of new interiors work in seven years. Appearing at a seminal point in Michael Smith s life and career, "The Curated House" is also his most personal book, tracing the origins and influences of his design philosophy in depth and presenting a substantial offering of new projects. In the first section of the book, illustrated with images of Smith s own dramatic Los Angeles house, his spare desert retreat, and his ornate Manhattan apartment, Smith explores his California roots and explains how they still infuse so much of his work; the importance of California s own deep traditions; and how his recent work in Spain has influenced him through its architecture, fabrics, and history. Smith reviews the constants of his interiors, what is integral to his style and why, and how they can work for the reader: from the forms that repeat themselves to the layering of fabrics and patterns, the use of subtle colors, and the idea of comfort in every room. The second part of the book offers case studies of Smith s most recent interiors work, including a high-style Manhattan pied-a-terre, an airy London townhouse, a Montana mountain retreat, and a sophisticated Malibu beach house.Substantive and arresting, "The Curated House" will be Smith s most comprehensive book to date, and essential to those aspiring to his refined, popular style."
The only book on integrated circuits for optical communications that fully covers High-Speed IOs, PLLs, CDRs, and transceiver design including optical communication The increasing demand for high-speed transport of data has revitalized optical communications, leading to extensive work on high-speed device and circuit design. With the proliferation of the Internet and the rise in the speed of microprocessors and memories, the transport of data continues to be the bottleneck, motivating work on faster communication channels. Design of Integrated Circuits for Optical Communications, Second Edition deals with the design of high-speed integrated circuits for optical communication transceivers. Building upon a detailed understanding of optical devices, the book describes the analysis and design of critical building blocks, such as transimpedance and limiting amplifiers, laser drivers, phase-locked loops, oscillators, clock and data recovery circuits, and multiplexers. The Second Edition of this bestselling textbook has been fully updated with: A tutorial treatment of broadband circuits for both students and engineers New and unique information dealing with clock and data recovery circuits and multiplexers A chapter dedicated to burst-mode optical communications A detailed study of new circuit developments for optical transceivers An examination of recent implementations in CMOS technology This text is ideal for senior graduate students and engineers involved in high-speed circuit design for optical communications, as well as the more general field of wireline communications.