Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now!, Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now! gives you the secrets behind the successful campaigns that catapulted products into millions of homes. Find out how to use direct response to create a "self-funding "marketing campaign Learn the techniques to building offers that will get people to respond to your products Use «high touch» direct response marketing to build brand equity and drive sales at retail Find out why large companies like Johnson & Johnson and Valvoline are using these concepts for their consumer brands Cesari has put more companies on the Inc. 500 list of fastest growing companies than anyone else Buy Now! to launch your products and campaigns to new heights-and connect with customers as never before-with Cesari's market-leading insights.
Structural Timber Design to Eurocode 5 provides practising engineers and specialist contractors with comprehensive, detailed information and in-depth guidance on the design of timber structures based on the common rules and rules for buildings in Eurocode 5 – Part 1-1. It will also be of interest to undergraduate and postgraduate students of civil and structural engineering. It provides a step-by-step approach to the design of all of the commonly used timber elements and connections using solid timber, glued laminated timber or wood based structural products, and incorporates the requirements of the UK National Annex. It covers: strength and stiffness properties of timber and its reconstituted and engineered products key requirements of Eurocode 0, Eurocode 1 and Eurocode 5 – Part 1-1 design of beams and columns of solid timber, glued laminated, composite and thin-webbed sections lateral stability requirements of timber structures design of mechanical connections subjected to lateral and/or axial forces design of moment resisting rigid and semi-rigid connections racking design of multi-storey platform framed walls Featuring numerous detailed worked examples, the second edition has been thoroughly updated and includes information on the consequences of amendments and revisions to EC5 published since the first edition, and the significant additional requirements of BSI non contradictory, complimentary information document (PD 6693-1-1) relating to EC5. The new edition also includes a new section on axial stress conditions in composite sections, covering combined axial and bending stress conditions and reference to the major revisions to the design procedure for glued laminated timber.
Meat has been a long sought after source of nutrients in human diets. Its nutrient-dense composition of protein, fats, vitamins and minerals makes it an integral part to healthy and balanced diets. As demand for meat continues to increase globally, a better understanding of efficiently producing quality meat products is becoming increasingly important. The Science of Meat Quality provides comprehensive coverage of meat quality from the biological basis of muscle development to end-product-use topics such as preparation and sensory analysis. The Science of Meat Quality explores the basis of meat quality long before it hits grocery store shelves. The book opens with a look at cellular muscle tissue development, metabolism and physiology. Subsequent chapters look at topics surrounding the development of tenderness, water-holding capacity, lipid oxidation and color in meat products. The final chapters discuss producing a good-tasting end product from preparing meat to preventing food-borne illness. Each chapter contains not only the theory behind that topic, but also detailed lab methodologies for measuring each meat quality trait. The Science of Meat Quality is an essential resource and reference for animal scientists, meat scientists, food scientists, and food industry personnel. Meat has been a long sought after source of nutrients in human diets. Its nutrient-dense composition of protein, fats, vitamins and minerals makes it an integral part to healthy and balanced diets. As demand for meat continues to increase globally, a better understanding of efficiently producing quality meat products is becoming increasingly important. The Science of Meat Quality provides comprehensive coverage of meat quality from the biological basis of muscle development to end-product-use topics such as preparation and sensory analysis. The Science of Meat Quality explores the basis of meat quality long before it hits grocery store shelves. The book opens with a look at cellular muscle tissue development, metabolism and physiology. Subsequent chapters look at topics surrounding the development of tenderness, water-holding capacity, lipid oxidation and color in meat products. The final chapters discuss producing a good-tasting end product from preparing meat to preventing food-borne illness. Each chapter contains not only the theory behind that topic, but also detailed lab methodologies for measuring each meat quality trait. The Science of Meat Quality is an essential resource and reference for animal scientists, meat scientists, food scientists, and food industry personnel.
From the earliest periods of architecture and building, architects’ actions have been conditioned by rules, regulations, standards, and governance practices. These range from socio-cultural and religious codes seeking to influence the formal structure of settlement patterns, to prescriptive building regulations specifying detailed elements of design in relation to the safety of building structures. In Architectural Design and Regulation the authors argue that the rule and regulatory basis of architecture is part of a broader field of socio-institutional and political interventions in the design and development process that serve to delimit, and define, the scope of the activities of architects. The book explores how the practices of architects are embedded in complex systems of rules and regulations. The authors develop the understanding that the rules and regulations of building form and performance ought not to be counterpoised as external to creative processes and practices, but as integral to the creation of well-designed places. The contribution of Architectural Design and Regulation is to show that far from the rule and regulatory basis of architecture undermining the capacities of architects to design, they are the basis for new and challenging activities that open up possibilities for reinventing the actions of architects.
This special enhanced edition of the New York Times bestselling Before I Fall by award-winning author Lauren Oliver includes two brand-new stories set in the world of Before I Fall, an essay by the author about the “greatest hits” of her life, and extra behind-the-scenes content on the making of this bestseller.
Примечание: История Европы V–XVIII вв. Полный вариант заголовка: «The history of modern Europe : Vol. 2 : with an account of the decline and fall of the Roman Empire, and a view of the progress of society, from the rise of the modern kingdoms to the peace of Paris in 1763 : in a series of letters from a nobleman to his son».
A new edition of Francis D.K. Ching's illustrated guide to structural design Structures are an essential element of the building process, yet one of the most difficult concepts for architects to grasp. While structural engineers do the detailed consulting work for a project, architects should have enough knowledge of structural theory and analysis to design a building. Building Structures Illustrated takes a new approach to structural design, showing how structural systems of a building—such as an integrated assembly of elements with pattern, proportions, and scale—are related to the fundamental aspects of architectural design. The book features a one-stop guide to structural design in practice, a thorough treatment of structural design as part of the entire building process, and an overview of the historical development of architectural materails and structure. Illustrated throughout with Ching's signature line drawings, this new Second Edition is an ideal guide to structures for designers, builders, and students. Updated to include new information on building code compliance, additional learning resources, and a new glossary of terms Offers thorough coverage of formal and spatial composition, program fit, coordination with other building systems, code compliance, and much more Beautifully illustrated by the renowned Francis D.K. Ching Building Structures Illustrated, Second Edition is the ideal resource for students and professionals who want to make informed decisions on architectural design.
Updated edition of the book that gives investors, advisors, and managers the tools they need to launch and maintain a hedge fund in today's economy The hedge fund industry has gone through dramatic changes in recent years. Investors of all types continue to want to place their assets into these investment vehicles even in the wake of the credit crisis, massive frauds, and insider trading scandals. Once the forbidden fruit of Wall Street, hedge funds are now considered «must have» investments in any diversified portfolio. Now in its second edition, The Fundamentals of Hedge Fund Management is revised and updated to address how the credit crisis, legislation, fraud, technology, investor demand, global markets, and the economic landscape have affected the industry. Providing readers with a detailed and in-depth analysis of the world of hedge funds, the people working in it, and a look at where it's headed, the book is a timely and indispensable reference and research tool for helping professional money managers, traders, and others to launch and grow successful hedge fund businesses. Addresses how the credit crisis and its fallout has affected the hedge fund industry and what this means for the future Provides the essential information needed to launch and maintain a successful hedge fund in the new global economy Walks the reader through running a hedge fund, helping you to gain success over years, not just months An essential resource for anyone looking to invest in these much-discussed investment products, The Fundamentals of Hedge Fund Management, Second Edition is now fully revised and updated.
Brand New’s revolutionary innovation process is a proven road map you can put to work immediately to create successful new products, services, and business models. Written by leading innovation practitioners, and the coauthor of the bestseller Customers for Life, the authors of this tightly focused, highly entertaining book have nailed the issue perfectly when it comes to successfully introducing anything new. Research shows people like new products and services. Indeed they go out of their way to try to find them. Yet companies are truly terrible at providing new products and services that meet these customers’ needs. Why are companies so bad at giving customers what they want? Because they lack a simple proven process that makes sure innovation occurs efficiently time after time. No one knows this better than Mike Maddock and his team at Maddock Douglas, the Agency of Innovation,™ which has worked closely with more than a quarter of Fortune 100. To solve the innovation paradox, Maddock explains the process his team has used to help the world’s best companies and shows you how to Find needs and opportunity in the marketplace Come up with significant market insights Create compelling communication (using the actual words your customers use) to convince people to try your new creation What has worked for some of the world’s most successful companies, when it comes to innovation, will work for you. Start putting the lessons of Brand New to work for you…before the competition does.
Flying High traces the incredible career of the founder and chairman of JetBlue, David Neeleman, from his teenage ventures and beginnings in the travel industry., to his short stint at Southwest Airlines and the ultimate launch of JetBlue. In a series of interviews with Neeleman's friends, associates, and high-ranking officials in both business and aviation, this books tells the store of Neeleman and explores the rules of success he both lives and builds his companies by.
A comprehensive approach to the air vehicle design process using the principles of systems engineering Due to the high cost and the risks associated with development, complex aircraft systems have become a prime candidate for the adoption of systems engineering methodologies. This book presents the entire process of aircraft design based on a systems engineering approach from conceptual design phase, through to preliminary design phase and to detail design phase. Presenting in one volume the methodologies behind aircraft design, this book covers the components and the issues affected by design procedures. The basic topics that are essential to the process, such as aerodynamics, flight stability and control, aero-structure, and aircraft performance are reviewed in various chapters where required. Based on these fundamentals and design requirements, the author explains the design process in a holistic manner to emphasise the integration of the individual components into the overall design. Throughout the book the various design options are considered and weighed against each other, to give readers a practical understanding of the process overall. Readers with knowledge of the fundamental concepts of aerodynamics, propulsion, aero-structure, and flight dynamics will find this book ideal to progress towards the next stage in their understanding of the topic. Furthermore, the broad variety of design techniques covered ensures that readers have the freedom and flexibility to satisfy the design requirements when approaching real-world projects. Key features: • Provides full coverage of the design aspects of an air vehicle including: aeronautical concepts, design techniques and design flowcharts • Features end of chapter problems to reinforce the learning process as well as fully solved design examples at component level • Includes fundamental explanations for aeronautical engineering students and practicing engineers • Features a solutions manual to sample questions on the book’s companion website Companion website – www.wiley.com/go/sadraey