Flying High traces the incredible career of the founder and chairman of JetBlue, David Neeleman, from his teenage ventures and beginnings in the travel industry., to his short stint at Southwest Airlines and the ultimate launch of JetBlue. In a series of interviews with Neeleman's friends, associates, and high-ranking officials in both business and aviation, this books tells the store of Neeleman and explores the rules of success he both lives and builds his companies by.
Hone your analytic talents and become part of the next big thing Getting a Big Data Job For Dummies is the ultimate guide to landing a position in one of the fastest-growing fields in the modern economy. Learn exactly what «big data» means, why it's so important across all industries, and how you can obtain one of the most sought-after skill sets of the decade. This book walks you through the process of identifying your ideal big data job, shaping the perfect resume, and nailing the interview, all in one easy-to-read guide. Companies from all industries, including finance, technology, medicine, and defense, are harnessing massive amounts of data to reap a competitive advantage. The demand for big data professionals is growing every year, and experts forecast an estimated 1.9 million additional U.S. jobs in big data by 2015. Whether your niche is developing the technology, handling the data, or analyzing the results, turning your attention to a career in big data can lead to a more secure, more lucrative career path. Getting a Big Data Job For Dummies provides an overview of the big data career arc, and then shows you how to get your foot in the door with topics like: The education you need to succeed The range of big data career path options An overview of major big data employers A plan to develop your job-landing strategy Your analytic inclinations may be your ticket to long-lasting success. In a highly competitive job market, developing your data skills can create a situation where you pick your employer rather than the other way around. If you're ready to get in on the ground floor of the next big thing, Getting a Big Data Job For Dummies will teach you everything you need to know to get started today.
An accessible and practical approach to the design and analysis of experiments in the health sciences Design and Analysis of Experiments in the Health Sciences provides a balanced presentation of design and analysis issues relating to data in the health sciences and emphasizes new research areas, the crucial topic of clinical trials, and state-of-the- art applications. Advancing the idea that design drives analysis and analysis reveals the design, the book clearly explains how to apply design and analysis principles in animal, human, and laboratory experiments while illustrating topics with applications and examples from randomized clinical trials and the modern topic of microarrays. The authors outline the following five types of designs that form the basis of most experimental structures: Completely randomized designs Randomized block designs Factorial designs Multilevel experiments Repeated measures designs A related website features a wealth of data sets that are used throughout the book, allowing readers to work hands-on with the material. In addition, an extensive bibliography outlines additional resources for further study of the presented topics. Requiring only a basic background in statistics, Design and Analysis of Experiments in the Health Sciences is an excellent book for introductory courses on experimental design and analysis at the graduate level. The book also serves as a valuable resource for researchers in medicine, dentistry, nursing, epidemiology, statistical genetics, and public health.
Leverage big data to add value to your business Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can improve customer experience and products, add value, and increase return on investment. The tricky part for busy IT professionals and executives is how to get this done, and that's where this practical book comes in. Big Data: Understanding How Data Powers Big Business is a complete how-to guide to leveraging big data to drive business value. Full of practical techniques, real-world examples, and hands-on exercises, this book explores the technologies involved, as well as how to find areas of the organization that can take full advantage of big data. Shows how to decompose current business strategies in order to link big data initiatives to the organization’s value creation processes Explores different value creation processes and models Explains issues surrounding operationalizing big data, including organizational structures, education challenges, and new big data-related roles Provides methodology worksheets and exercises so readers can apply techniques Includes real-world examples from a variety of organizations leveraging big data Big Data: Understanding How Data Powers Big Business is written by one of Big Data's preeminent experts, William Schmarzo. Don't miss his invaluable insights and advice.
Provides the tools needed to control and remediate the quality of natural water systems Now in its Second Edition, this acclaimed text sets forth core concepts and principles that govern the fate and transport of contaminants in water, giving environmental and civil engineers and students a full set of tools to design systems that effectively control and remediate the quality of natural waters. Readers will find coverage of all major classes of water bodies. Moreover, the author discusses the terrestrial fate and transport of contaminants in watersheds, underscoring the link between terrestrial loadings and water pollution. Water-Quality Engineering in Natural Systems begins with an introduction exploring the sources of water pollution and the control of water pollution. It then presents the fundamentals of fate and transport, including the derivation and application of the advection–diffusion equation. Next, the text covers issues that are unique to: Rivers and streams Groundwater Watersheds Lakes and reservoirs Wetlands Oceans and estuaries The final two chapters are dedicated to analyzing water-quality measurements and modeling water quality. This Second Edition is thoroughly updated based on the latest findings, practices, and standards. In particular, readers will find new methods for calculating total maximum daily loads for river contaminants, with specific examples detailing the fate and transport of bacteria, a pressing problem throughout the world. With end-of-chapter problems and plenty of worked examples, Water-Quality Engineering in Natural Systems enables readers to not only understand what happens to contaminants in water, but also design systems to protect people from toxic pollutants.
Born in London, 1959, Jasper Morrison is a British designer renowned for injecting a quietly humorous style into his designs which range from chairs, tables and lamps to the more challenging tram that he designed for the city of Hanover. After graduating in Design at Kingston Polytechnic and the Royal College of Art, Morrison opened his office in London where he reworked the anonymous object with the intention of playing with the rules of form. Even in the early stages of his career Morrison followed his decision to design for industrial production and was keen to utilise ready-made industrial components. His constant enhusiasm to embark on collaborations with fellow designers has allowed him to commission many products from them, being allowed by his clients to experiment with many differing materials and technologies. Rather than striving for the excess that upsets most contemporary design, Morrison suggests the concept of the super normal which is clearly visible in the profuse theoretical production that is embodied by his work. Published in the same style as the successful Minimum Architects series, the Minimum Design series includes books about the major figures in the field of design, creators of objects that have become a part of our daily lives. The lamp on our desk, the chair we are sitting on or the glasses we are wearing have a genius behind them to be discovered. These volumes introduce in a practical manner the personalities and the works of the worlds major designers by way of an historical-critical introduction to the work and life of each individual designer. An accurate selection of the designers most famous objects arranged in chronological order and a critique of his or her work summarising the most significant reviews published in magazines and newspapers completes the subject.
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist. Value Proposition Design helps you tackle a core challenge of every business - creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed. Using the same stunning visual format as the authors' global bestseller, Business Model Generation, this sequel explains how to use the "Value Proposition Canvas" a practical tool to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blew up, or simply disappointed by the failure of a good idea. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to complete interactive exercises, assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design complements and perfectly integrates with the "Business Model Canvas" from Business Model Generation, a tool embraced by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.
The bestselling guide to interior design updated and expanded for a new generation For over three decades, Francis D.K. Ching's integrated, comprehensive approach to presenting the elements of architecture and design has helped millions of students and professionals alike visualize and make sense of complex concepts. As functional as it is beautiful, this richly illustrated Third Edition of Ching's classic, Interior Design Illustrated, is a visual introduction to designing for interior spaces, to the building elements and environmental systems within them, and to the details of furnishings and interior finishes. Beginning designers will appreciate this updated and expanded edition's for its concise and accessible presentation of key concepts and practices, while established designers will cherish it for its many practical insights into the relationship between building structures and interior spaces. Updated and expanded to include new information on building codes, building information modeling, and sustainability Includes new content on Indoor Air Quality and other issues in environmental systems, as well as the latest on data/communication and security systems Now features a richly illustrated section explaining the role of color in interior design, along with teaching resources available online Updated and expanded for a new generation of students and practitioners, Interior Design Illustrated, Third Edition is sure to remain the standard reference for many years to come.
Water is the major contributor to the eating and keeping qualities and structure of baked products. Its management and control during preparation, processing, baking, cooling and storage is essential for the optimisation of product quality. This successful and highly practical volume describes in detail the role and control of water in the formation of cake batters, bread, pastry and biscuit doughs, their subsequent processing and the baked product. Now in a fully revised and updated second edition, the book has been expanded and developed through the inclusion of new information and references related to the formation and processing of batters and dough into baked products. The new edition includes a selection of case studies based on practical experience in the manufacture and optimisation of baked products. Each case study, illustrated as appropriate, considers the various roles that water may play in different manufacturing contexts. The book is aimed at food scientists and technologists in bakery companies; ingredient suppliers; flour millers; researchers and students in academic food science departments.
This book seeks to address the challenges facing the international seafood industry via a two pronged approach: by offering the latest information on established technologies and introducing new ideas and technologies. An introductory chapter sets the tone for the book by presenting the background against which fish processing will exist in the near future. Chapter two looks at the environmental and sustainability issues relating to conventional fish processing, including processing efficiency and better use of the outputs currently considered wastes. The impact of mechanisation and computerisation on environmental sustainability is also addressed. Subsequent chapters examine the latest developments in established fish processing technologies such as canning, curing, freezing and chilling, with an emphasis on the environmental aspects of packaging and the process itself. In addition, quality and processing parameters for specific species, including new species, are described. The second part of the book gives authors the opportunity to introduce the potential technologies and applications of the future to a wider audience. These include fermented products and their acceptance by a wider audience; the utilisation of fish processing by-products as aquaculture feeds; and the use of by-products for bioactive compounds in biomedical, nutraceutical, cosmetic and other applications.
Filming first from a tiny basement in Prague, and eventually settling in Los Angeles, Zuzka Light has single-handedly ushered in the YouTube fitness revolution. Viewers love Light for her short, ferociously effective workouts and her in-the-trenches, never-give-up positive attitude--and she's racked up more than half a billion views to prove it. Now, finally, comes 15 Minutes to Fit, Light's hotly anticipated debut, with a 30-day fitness plan guaranteed to burn fat and build ripped muscles. Based on innovative high-intensity interval training, the workouts in 15 Minutes to Fit are designed to be done anywhere, anytime (no fancy gym equipment necessary), in just 15 minutes a day. This book takes the guesswork out of the workout, providing: - A 30-day workout plan to whip your body into shape--in 15 minutes a day or less - A companion meal plan, with delicious and healthful recipes for each day - Step-by-step photographs throughout to illustrate proper form for the workouts - Quick facts on health and nutrition to help readers separate fact from fiction - Support and motivation from Light, who overcame many obstacles to become the female face of fitnessAs Light says, "Give me 15 minutes a day and I'll give you a badass body." Coauthored by New York Times bestselling author Jeff O'Connell, 15 Minutes to Fit is the book legions of fans have been waiting for.