"Cambridge English for the Media" is for intermediate to upper-intermediate level (B1-B2) learners of English who need to use English for their studies or work in the media. The course can be used in the classroom or for self-study. "Cambridge English for the Media" is designed to improve the communication skills and specialist language knowledge of media studies students and professionals, enabling them to work more confidently and effectively. The eight standalone units cover topics common to a range of media-related fields, including newspapers, radio, TV, film and advertising. Authentic activities based on everyday work scenarios - such as producing and editing for print, radio and screen - make the course practical and motivating.
The Handbook of Gender, Sex and Media offers original insights into the complex set of relations which exist between gender, sex, sexualities and the media, and in doing so, showcases new research at the forefront of media and communication practice and theory. Brings together a collection of new, cutting-edge research exploring a number of different facets of the broad relationship between gender and media Moves beyond associating gender with man/woman and instead considers the relationship between the construction of gender norms, biological sex and the mediation of sex and sexuality Offers genuinely new insights into the complicated and complex set of relations which exist between gender, sex, sexualities and the media Essay topics range from the continuing sexism of TV advertising to ways in which the internet is facilitating the (re)invention of our sexual selves.
Practical guidance on how to successfully introduce enterprise social networks to connect employees While there are a fast growing number of books around social media and enterprise 2.0, the focus is often on the technical tools. Connecting Organizational Silos approaches social media and enterprise 2.0 from a knowledge flow management perspective. It offers practical and specific guidance on what to do and what not to do when introducing social media in an organization. This concise, easy-to-read guide offers a nuts-and-bolts look at how to get started in social media and drive it to success. Examines knowledge flows and the deployment of social media networks within organizations Helps organizations become more successful in introducing social media tools and platforms into their organizations By incorporating social media into their business, organizations will be able to make better use of their member's knowledge and thereby become more competitive. Connecting Organizational Silos discusses all aspects of enterprise social media and how it can help to drive corporate growth.
This handbook and ready reference brings together all significant issues of practical importance in selected topics discussing recent significant achievements for interested readers in one single volume. While covering homogeneous and heterogeneous catalysis, the text is unique in focusing on such important aspects as using different reaction media, microwave techniques or catalyst recycling. It also provides a comprehensive treatment of key issues of modern-day coupling reactions having emerged and matured in recent years and emphasizes those topics that show potential for future development, such as continuous flow systems, water as a reaction medium, and catalyst immobilization, among others. With its inclusion of large-scale applications in the pharmaceutical industry, this will equally be of great interest to industrial chemists. From the contents * Palladium-Catalyzed Cross-Coupling Reactions – A General Introduction * High-turnover Heterogeneous Palladium Catalysts in Coupling Reactions: the Case of Pd Loaded on Dealuminated Y Zeolites Palladium-Catalyzed Coupling Reactions with Magnetically Separable Nanocatalysts * The Use of Ordered Porous Solids as Support Materials in Palladium-Catalyzed Cross-Coupling Reactions * Coupling Reactions Induced by Polymer-Supported Catalysts * Coupling Reactions in Ionic Liquids * Cross-Coupling Reactions in Aqueous Media * Microwave-Assisted Synthesis in C-C and C-Heteroatom Coupling Reactions * Catalyst Recycling in Palladium-Catalyzed Carbon-Carbon Coupling Reactions * Nature of the True Catalytic Species in Carbon-Carbon Coupling Reactions with * Heterogeneous Palladium Precatalysts * Coupling Reactions in Continuous Flow Systems * Large-Scale Applications of Palladium-Catalyzed Couplings in the Pharmaceutical Industry
This welcome new resource for international students in art, design, and media provides clear explanations of the terminology they must master in order to fulfill their academic potential and enrich their professional careers. Offers a much-requested new resource that fills a gap in the academic market Tailored specifically to the needs of international students in art, design, and media Color-coded key words and phrases for quick reference Includes sections on study skills, academic expectations in Western institutions, methodologies, and important theorists An ideal handbook for curators and gallery staff everywhere for whom English is a non-native language
Change and motion define and constantly reshape the world around us, on scales from the molecular to the global. In particular, the subtle interplay between chemical reactions and molecular transport gives rise to an astounding richness of natural phenomena, and often manifests itself in the emergence of intricate spatial or temporal patterns. The underlying theme of this book is that by “setting chemistry in motion” in a proper way, it is not only possible to discover a variety of new phenomena, in which chemical reactions are coupled with diffusion, but also to build micro-/nanoarchitectures and systems of practical importance. Although reaction and diffusion (RD) processes are essential for the functioning of biological systems, there have been only a few examples of their application in modern micro- and nanotechnology. Part of the problem has been that RD phenomena are hard to bring under experimental control, especially when the system’s dimensions are small. Ultimately this book will guide the reader through all the aspects of these systems – from understanding the basics to practical hints and then to applications and interpretation of results. Topics covered include: An overview and outlook of both biological and man-made reaction-diffusion systems. The fundamentals and mathematics of diffusion and chemical reactions. Reaction-diffusion equations and the methods of solving them. Spatial control of reaction-diffusion at small scales. Micro- and nanofabrication by reaction-diffusion. Chemical clocks and periodic precipitation structures. Reaction-diffusion in soft materials and at solid interfaces. Microstructuring of solids using RD. Reaction-diffusion for chemical amplification and sensing. RD in three dimensions and at the nanoscale, including nanosynthesis. This book is aimed at all those who are interested in chemical processes at small scales, especially physical chemists, chemical engineers, and material scientists. The book can also be used for one-semester, graduate elective courses in chemical engineering, materials science, or chemistry classes.
Nonlinear problems are of interest to engineers, physicists and mathematicians and many other scientists because most systems are inherently nonlinear in nature. As nonlinear equations are difficult to solve, nonlinear systems are commonly approximated by linear equations. This works well up to some accuracy and some range for the input values, but some interesting phenomena such as chaos and singularities are hidden by linearization and perturbation analysis. It follows that some aspects of the behavior of a nonlinear system appear commonly to be chaotic, unpredictable or counterintuitive. Although such a chaotic behavior may resemble a random behavior, it is absolutely deterministic. Analytical Routes to Chaos in Nonlinear Engineering discusses analytical solutions of periodic motions to chaos or quasi-periodic motions in nonlinear dynamical systems in engineering and considers engineering applications, design, and control. It systematically discusses complex nonlinear phenomena in engineering nonlinear systems, including the periodically forced Duffing oscillator, nonlinear self-excited systems, nonlinear parametric systems and nonlinear rotor systems. Nonlinear models used in engineering are also presented and a brief history of the topic is provided. Key features: Considers engineering applications, design and control Presents analytical techniques to show how to find the periodic motions to chaos in nonlinear dynamical systems Systematically discusses complex nonlinear phenomena in engineering nonlinear systems Presents extensively used nonlinear models in engineering Analytical Routes to Chaos in Nonlinear Engineering is a practical reference for researchers and practitioners across engineering, mathematics and physics disciplines, and is also a useful source of information for graduate and senior undergraduate students in these areas.
It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media strategy development and delivery going forward. In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team. In The Social Media MBA editor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you. In addition, learn through cases studies produced by the social leaders at these brands: ARM by Kerry McGuire Balanza – Director of Strategic Marketing Aviva by Jan Gooding – Global Brand Director Dell by Stuart Handley – Communications Director Evans Cycles by Will Lockie – Head of Social Media GlaxoSmithKlein (Ribena) by Verity Clifton – Brand Marketing Manager Kodak by Madlen Nicolaus – Social Media Manager Phillips by Hans Notenboom – Global Director B2B Online Sage by Cath Sheldon – Online PR Specialist There is more, connect with the co-authors and other readers by joining The Social Media MBA Alumi group, visit http://www.socialmedia-mba.com or search or the group on LinkedIn to stay updated on the latest, ask questions or join the discussions.
In books such as The Aesthetics of Disappearance, War and Cinema, The Lost Dimension, and The Vision Machine, Paul Virilio has fundamentally changed how we think about contemporary media culture. Virilio’s examinations of the connections between perception, logistics, the city, and new media technologies comprise some of the most powerful texts within his hypermodern philosophy. Virilio and the Media presents an introduction to Virilio’s important media related ideas, from polar inertia and the accident to the landscape of events, cities of panic, and the instrumental image loop of television. John Armitage positions Virilio’s essential media texts in their theoretical contexts whilst outlining their substantial influence on recent cultural thinking. Consequently, Armitage renders Virilio’s media texts accessible, priming his readers to create individual critical evaluations of Virilio’s writings. The book closes with an annotated and user-friendly Guide to Further Reading and a non-technical Glossary of Virilio’s significant concepts. Virilio’s texts on the media are vital for everyone concerned with contemporary media culture, and Virilio and the Media offers a comprehensive and up to date introduction to the ever expanding range of his critical media and cultural works.
**Honored as a 2013 Choice Outstanding Academic Title** Comprising state-of-the-art research, this substantially expanded and revised Handbook discusses the latest global and interdisciplinary issues across bilingualism and multilingualism. Includes the addition of ten new authors to the contributor team, and coverage of seven new topics ranging from global media to heritage language learning Provides extensively revised coverage of bilingual and multilingual communities, polyglot aphasia, creolization, indigenization, linguistic ecology and endangered languages, multilingualism, and forensic linguistics Brings together a global team of internationally-renowned researchers from different disciplines Covers a wide variety of topics, ranging from neuro- and psycho-linguistic research to studies of media and psychological counseling Assesses the latest issues in worldwide linguistics, including the phenomena and the conceptualization of 'hyperglobalization', and emphasizes geographical centers of global conflict and commerce