Alternative and Activist New Media provides a rich and accessible overview of the ways in which activists, artists, and citizen groups around the world use new media and information technologies to gain visibility and voice, present alternative or marginal views, share their own DIY information systems and content, and otherwise resist, talk back to, or confront dominant media culture. Today, a lively and contentious cycle of capture, cooptation, and subversion of information, content, and system design marks the relationship between the mainstream ‘center’ and the interactive, participatory ‘edges’ of media culture. Five principal forms of alternative and activist new media projects are introduced, including the characteristics that make them different from more conventional media forms and content. The book traces the historical roots of these projects in alternative media, social movements, and activist art, including analyses of key case studies and links to relevant electronic resources. Alternative and Activist New Media will be a useful addition to any course on new media and society, and essential for readers interested in new media activism.
Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
How to create an effective social media strategy for a school or district School leaders may be familiar with social media in their own lives, but many still need help in effectively using social media in their professional practice. In this book, Brian Dixon, an expert in social media in education, offers detailed descriptions of the best online tools available today and provides step-by-step instructions for using them to move a school community from awareness to advocacy and from feedback to collaboration. Offers school leaders everything they need to implement social media throughout their campus and their communities Contains expert advice for creating a sustainable social engagement strategy Features screenshots and examples from schools and individuals who are using social media to the best effect This important resource can help savvy school leaders shift their leadership strategy from communicating to connecting.
100 ways to tap into social media for a more profitable business In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media. You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers. Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketing Looks at social media and the wider online universe from a strictly business perspective If you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. The Social Media 100 gives you 100 effective, proven strategies you need to succeed.
Полный вариант заголовка: «Poems on interesting events in the reign of king Edward III : with preface, dissertations, notes, and a glossary / written, in the year 1352 by Laurence Minot».
The bestselling social media marketing book Marketing your business through social media isn't an option these days—it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace. Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach—and keep—more customers, make more sales, and boost your bottom line. Includes the latest changes to Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more Offers tips for engaging your community and measuring your efforts Explains how to blend social media with your other online and offline marketing efforts Shows you how to leverage data to learn more about your community Don't get left behind! Let this book help you get the most from every minute and dollar you spend on marketing.
The trinity of government, military and publics has been drawn together into immediate and unpredictable relationships in a «new media ecology» that has ushered in new asymmetries in the waging of war and terror. To help us understand these new relationships, Andrew Hoskins and Ben O'Loughlin here provide a timely, comprehensive and highly readable survey of the field of war and media. War is diffused through a complex mesh of our everyday media. Paradoxically, this both facilitates and contains the presence and power of enemies near and far. The conventions of so-called traditional warfare have been splintered by the availability and connectivity of the principal locus of war today: the electronic and digital media. Hoskins and O'Loughlin identify and illuminate the conditions of what they term «diffused war» and the new challenges it raises for the actors who wage and counter warfare, for their agents and mechanisms of the new media and for mass publics. This book offers an invaluable review of the key literature and presents a fresh approach to the understanding of the dynamic relationships between war and media. It will be welcomed by a broad range of students taking courses on war and media and related modules, especially in media, communication and cultural studies, politics and international relations, sociology, journalism, and security studies.
Subcultural phenomena continue to draw attention from many areas of contemporary society, including the news media, the marketing and fashion industries, concerned parents, religious, and other citizen groups, as well as academia. Research into these phenomena has spanned the humanities and social sciences, and the subcultural theories that underlie this work are similarly interdisciplinary. Subcultural Theory brings these diverse analytic issues together in a single text, offering readers a concise discussion of the major concepts and debates that have developed over more than eighty years of subcultural research, including style, stratification, resistance, identity, media and «post subcultures». The text emphasizes methods, concepts, and analysis rather than mere descriptions of individual subcultures, all the while ensuring readers will gain insight into past and present youthful subcultures, including mod, punk, hardcore, straightedge, messenger, goth, riot grrrl, hip-hop, skinhead, and extreme metal, among others. The book closes with an assessment of the subculture concept as a viable and useful sociological tool in comparison with other fields of study including social movements and fandom.
Содержание: CD 1: 468 407-2 54.01 Sonata No. 1 In D Major, Op. 12 No. 1 01. I Allegro Con Brio 02. II Tema Con Variazioni (Andante Con Moto) 03. III Rondo (Allegro) Sonata No. 2 In A Major, Op. 12 No. 2 01. I Allegro Vivace 02. II Andante Piu Tosto Allegretto 03. III Allegro Piacevole Sonata No. 3 In E Flat Major, Op. 12 No. 3 07. I Allegro Con Spirito 08. II Adagio Con Molt'espressione 09. III Rondo (Allegro Molto) CD 2: 468 408-2 65.11 Sonata No. 4 In A Minor, Op. 23 01. I Presto 02. II Andante Scherzoso, Piu Allegretto 03. III Allegro Molto Sonata No. 5 In F Major, Op. 24 "Spring" 04. I Allegro 05. II Adagio Molto Espressivo 06. III Scherzo (Allegro Molto) 07. IV Rondo (Allegro Ma Non Troppo) Sonata No. 6 In A Major, Op. 30 No.L 08. I Allegro 09. II Adagio 10. III Allegretto Con Variazioni CD 3: 468 409-2 48.13 Sonata No. 7 In С Minor, Op. 30 No. 2 01. I Allegro Con Brio 02. II Adagio Cantabile 03. III Scherzo (Allegro) 04. IV Finale (Allegro) Sonata No. 8 In G Major, Op. 30 No. 3 05. I Allegro Assai 06. II Tempo Di Minuetto, Ma Molto Moderato E Grazioso 07. III Allegro Vivace CD 4: 468 410-2 61.53 Sonata No. 9 In A Major, Op. 47 "Kreutzer" 01. I Adagio Sostenuto - Presto 02. II Andante Con Variazioni 03. III Finale (Presto) Sonata No. 10 In G Major, Op. 96 04. I Allegro Moderato 05. II Adagio Espressivo – III Scherzo (Allegro) 06. IV Poco Allegretto